Gamelight Dominates the Casual and Match-3 Gaming Markets according to the AppsFlyer Performance Index

Gamelight has established itself as a leader in mobile gaming by being recognised as the #1 rewarded channel globally in the latest AppsFlyer Performance Index. This achievement highlights the company's commitment to excellence and its innovative strategies in user acquisition (UA), especially in the Casual and Match-3 categories. Gamelight’s strong performance demonstrates the effectiveness of its targeted marketing solutions for these genres.

Outstanding Rankings in Key Markets

Gamelight consistently ranks among the top platforms for user acquisition across different regions and categories. With a #2 position (following Google Ads) in Western Europe, Japan and South Korea for Casual gaming, the platform demonstrates its ability to engage players with tailored, region-specific approaches, highlighting Gamelight’s adaptability and the consistent value it brings to game publishers.

By focusing on the unique needs of each market, Gamelight ensures that its personalised
campaigns resonate with local audiences. The company’s targeted strategies make it an
ideal partner for publishers in the Casual and Match-3 sectors, who rely on Gamelight’s
insights and precision to capture high-quality users in competitive regions.

AI for Enhanced User Engagement

At the core of Gamelight’s success is its advanced AI technology, which analyses user behaviour and preferences. This allows game publishers to connect with potential players more effectively. By leveraging data-driven insights, Gamelight creates highly targeted campaigns that boost retention rates and maximise the lifetime value (LTV) of users.

Gamelight’s focus on key performance indicators like LTV and retention allows its partners to achieve impressive results. By creating personalised experiences for users, the platform has made a significant impact in the Casual and Match-3 segments, demonstrating why it’s a top choice for publishers aiming to reach and retain their audiences worldwide.

Strategic Growth in Japan and South Korea

Gamelight’s recent expansion into Japan and South Korea, two of the world’s largest mobile gaming markets, has further strengthened its influence in the Casual gaming space. The platform now ranks among the top two in both regions for Casual gaming, solidifying its ability to connect with regional audiences. This success highlights Gamelight’s versatility and the effectiveness of its approach in various gaming cultures.

With a targeted strategy tailored to the preferences of each market, Gamelight continues to establish itself as a premier platform for publishers in Asia. Its expansion into these vibrant gaming landscapes demonstrates the company’s commitment to supporting game publishers in regions where mobile gaming is thriving.

Transforming Rewarded UA

Since its creation, Gamelight has elevated rewarded UA from a secondary tactic to a central strategy for game publishers. For publishers of Casual and Match-3 games, Gamelight’s data-driven UA allows them to reach highly engaged players, providing a competitive edge in acquiring and retaining users. This shift has also set a new standard in the industry, as more companies adopt similar models to tap into the growing potential of rewarded UA.

Through its targeted campaigns, Gamelight has become an essential partner for Casual and Match-3 game publishers looking to maximise their marketing impact.

Final thoughts

Looking ahead, Gamelight aims to continue setting high standards in rewarded UA across regions. With its advanced AI and proven strategies, the company is well-positioned to lead the way as the Casual and Match-3 categories grow further in popularity globally.

As mobile gaming continues to evolve, Gamelight’s focus on quality, precision, and local customisation will support game publishers in optimising their strategies and driving sustained success.
by Asim BN via Digital Information World

Political Alignment Key as 78% Avoid Brands from Disliked Countries

A survey of 15,000 respondents from 15 countries by Edelman found that 26% of the respondents think that brands should talk about politics more, while 20% said that brands are talking too much about politics. 46% of the respondents said that brands should talk more about climate, while 42% said that brands should talk more about fair pay. 60% of people now buy, switch, or avoid brands based on personal politics. They’re making choices, boycotting brands that stay silent, and using purchases as statements. It’s more than shopping; it’s alignment—and that number is climbing.

They survey also found that 6 in 10 respondents only buy brands to express their politics. 78% of the respondents said that they do not buy from brands if they are from a country they do not like. This response was mostly from China (88%), followed by Saudi Arabia (82%) and India (75%). 78% also said that they do not buy from foreign brands if they are headquartered in the countries they do not like.

The survey also found that 79% of respondents are also worried about elections and effects it can have on society. 77% worry about climate change and nuclear war too. 70% of the respondents are also concerned about their personal safety.

Read next:

• Understanding the Global Security Landscape: Gallup's 2024 Survey Reveals Key Insights

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by Arooj Ahmed via Digital Information World

Canada Calls TikTok Major Threat To National Security, Orders Complete Shutdown Of All Operations

TikTok is facing another major setback with orders for a complete shutdown of all operations in Canada.

Canadian officials from Minister of Innovation, Science and Industry claim that TikTok links to the parent firm ByteDance pose significant risks to the nation. This is why it’s being forced to wrap up all operations, even though the government has yet to completely ban it.

Canadian officials issued a statement on this front including how they are taking all necessary steps to address the matter and any risks that come with TikTok Tech Canada Inc. The country’s Minister for Innovation revealed how such decisions were related to data that kept on getting collected over time. They also shared how the move comes after careful consideration and on the advice of national security and intelligence members as well as the government’s allies.

The sudden crackdown is outlined as a serious multi-step review process that considers national security. The nation previously banned the platform from all government devices. It also came a few months after the US passed another law discussing the ban on the stateside.

We’ve already seen the US take serious measures and call out the app’s links with China as a serious threat to the US. This is all although TikTok and its CEO have put up a battle against the claims, trying to reassure the country.

Now, TikTok is fighting back against Canada’s claims and hopes to challenge their order as well. They also spoke about how a sudden shutdown of offices in the country can destroy so many well-paying local jobs that does not benefit anyone.

They plan to take the matter to court but for now, the app is still available for creators who wish to find their interests, businesses, and an audience through the innovative platform.

Read next: Tech Leaders Rally Behind Trump 2.0: AI, Global Issues, and Economic Growth in Focus
by Dr. Hura Anwar via Digital Information World

Tech Leaders Rally Behind Trump 2.0: AI, Global Issues, and Economic Growth in Focus

Donald Trump is back in office as the 47th President. Tech leaders are already responding.

Microsoft’s Satya Nadella says he’s looking forward to new opportunities. Jeff Bezos? He’s focused on the huge potential America has for growth. Sundar Pichai from Google wants this to be an era where innovation reaches everyone. Elon Musk, too, is backing this shift. He believes the message is clear: people want change.

AI policy is going to be a big focus. Some felt that the last administration’s rules were too strict. Andreessen Horowitz, a big name in venture capital, even backed Trump because they believe he’ll be better for small AI startups.

With Musk advising on AI policy, expect things to move fast. This could mean more flexibility for new ideas and less regulation. Tech companies are hoping this leads to more opportunities—for everyone, not just the big players.

What about global issues? They’re still front and center. From the Israel's genocide in Gaza to tensions around the world, Trump’s response will be key. People want to know if he’ll stick with his past approach or take a new direction. We’ll be watching closely—how he handles these big issues, from climate crisis to economic impacts, will affect millions.

Image: Library of Congress/Unsplash

Read next: Understanding Global Security: Gallup’s 2024 Index Reveals Kuwait’s Top Rank, Europe’s High Safety Scores
by Web Desk via Digital Information World

Understanding Global Security: Gallup’s 2024 Index Reveals Kuwait’s Top Rank, Europe’s High Safety Scores

True safety goes beyond statistics—it’s felt in everyday life. With Gallup’s Global Safety Report 2024 as our guide, we’ve visualized the countries where law and order shape a genuine sense of security. The rankings were done after considering the feelings of people about their personal safety, how much assault or crimes they have experienced and how much confidence they have in the police in their respective countries. Even though the public safety levels have improved somewhat in the last decade, many people still do not feel secure in their country.

According to the Law and Order Index 2024, Kuwait is the safest country in the world. It has the index score of 98 out of 100. Followed by Kuwait are Singapore and Tajikistan. Singapore is ranked one of the safest countries in the world because it has low crime rates and law enforcement in the country is very strict. Norway is the fourth safest country in the world. Apart from the top three countries in the Law and Order Index 2024, the rest of the seven countries are all from Europe.

The reason why the majority of the European countries are ranked safest is because of trust in government institutions and low crime rate. Finland got the highest public trust in the police (87%). On the other hand, Liberia is the most unsafe country in 2024 because of poor economic conditions, high crime rates and poor law enforcement. Liberia is one of the poorest countries in the world so it also experiences political corruption and other crimes too that are the reason why people feel unsafe in the country.

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Country	Law and Order Index Score 2024
Kuwait	98
Singapore	95
Tajikistan	95
Norway	93
Estonia	91
Finland	91
Iceland	91
Kosovo	91
Luxembourg	91
Switzerland	91
Denmark	90
UAE	90
Vietnam	90
Bahrain	89
El Salvador	89
Indonesia	89
Portugal	89
Saudi Arabia	89
Slovenia	89
Uzbekistan	89
China	88
Egypt	88
Montenegro	88
Netherlands	88
Sweden	88
Taiwan	88
Austria	87
Azerbaijan	87
Jordan	87
Malaysia	87
Spain	87
Georgia	86
Germany	86
Hong Kong, S.A.R.	86
Ireland	86
Japan	86
Lithuania	86
Armenia	85
Czech Republic	85
South Korea	85
Albania	84
France	84
Iraq	84
Israel	84
Malta	84
Philippines	84
Belgium	83
Canada	83
Hungary	83
India	83
Serbia	83
Bosnia and Herzegovina	82
Kyrgyzstan	82
Latvia	82
Northern Cyprus	82
Slovakia	82
Somalia	82
Türkiye	82
United Kingdom	82
Australia	81
Bangladesh	81
Croatia	81
Iran	81
Italy	81
Poland	81
Russian Federation	81
United States	81
Cambodia	80
Kazakhstan	80
Mauritius	80
Moldova	80
North Macedonia	79
Tanzania	79
Thailand	79
Bulgaria	78
Burkina Faso	78
Morocco	78
Pakistan	78
Romania	78
Cyprus	77
Greece	77
Lao	77
Mali	77
Nepal	77
Panama	77
Sri Lanka	77
Libya	76
New Zealand	76
Tunisia	76
State of Palestine	75
Uruguay	75
Brazil	74
Côte d'Ivoire	74
Guatemala	74
Costa Rica	73
Honduras	73
Lebanon	73
Ukraine	73
Benin	72
Paraguay	72
Senegal	72
Ghana	71
Mongolia	71
Mozambique	71
Togo	71
Yemen	71
Ethiopia	70
Comoros	69
Dominican Republic	69
Zimbabwe	69
Chile	68
Madagascar	68
Niger	68
Mexico	66
Venezuela	66
Argentina	65
Colombia	65
Mauritania	65
Nigeria	65
Zambia	65
Cameroon	64
Myanmar	64
Namibia	64
Guinea	63
Kenya	63
Malawi	63
Peru	63
Republic of the Congo	63
Bolivia	62
Eswatini	62
Gabon	62
Uganda	62
Botswana	60
Chad	60
The Gambia	59
DRC	58
South Africa	58
Sierra Leone	57
Ecuador	55
Liberia	50

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by Arooj Ahmed via Digital Information World

Meta Hit With $15 Million Fine After Being Accused Of Illegal Data Collection On Facebook

South Korea is slapping tech giant Meta with a mega fine worth $15 million. The country’s top privacy watchdog says Meta illegally collected Facebook users’ data including sensitive information, political views, and details about gender.

Meta was also accused of sharing personal information with thousands of other advertisers, raising eyebrows about the company’s real intentions behind the act.

This is just another addition to the long list of penalties against the firm by South Korea’s government which has targeted Facebook’s parent firm for several years now. For this reason, the company continues to build up scrutiny against Meta who is also the owner of popular platforms like Instagram and WhatsApp. The country knows how a lot of personal data is also shared through these apps and therefore guards cannot be left down.

The news comes after the country wrapped up a four-year-long investigation against the company which says they found a lot of evidence speaking about sensitive data collection. The total figure of users outlined is 980k on Facebook where religion and politics were mostly targeted as well as those linked to similar gender unions.

The firm was found to share data with over 4000 advertisers which is strictly prohibited and goes against South Korean laws that bars collection and processing of this material. The commission similarly spoke about how Meta collected so much sensitive data by simple analysis of users’ pages on the app and also by gauging which ads they engaged most with.

It then categorized those ads to better highlight the users that were interested in topics like same gender, politics, and religion including trans matters. Other controversial topics included North Korea.

The report also shared how Meta silently collected the information and used it for its personal gains with only vague mentions of the usage through its data policy. There was a clear lack of consent taken from the users’ end.

Facebook clearly broke users’ trust and failed to provide them with necessary security protection like removing inactive pages or blocking them altogether. As a result of this behavior, it became an easy target for hackers to use the domains and forge identities while requesting resets for passwords.

This is a major hit for Meta who was already fined by the EU regulators in September for security lapse which arose in 2019. The fine there went above the $100M mark and showed the company’s lapse in encryption.

Image: DIW-Aigen

Read next: Google’s Featured Snippets Are Displaying Conflicting Information From The Same Source
by Dr. Hura Anwar via Digital Information World

Google’s Featured Snippets Are Displaying Conflicting Information From The Same Source

A new investigation is digging down deep into Google’s Featured Snippets.

According to the revelations, the snippets include contradictory data from similar sources, all depending on how the user phrases the search question. It’s concerning because it just goes to show how poorly the search engine can interpret data correctly.

The head of Dragon Metrics, Sarah Presch was the first to highlight how the replies are poles apart when the user puts out questions in a different manner, even if they’re asking the same thing.

For instance, looking for a link between things like coffee and hypertension could give rise to a snippet talking about the potential to raise blood pressure.

Looking for a link between coffee and hypertension gives rise to contradictory snippets from a similar article that spoke about coffee having zero long-term impacts. Similar oppositions arose when issues like politics, health, and current affairs were the topic of discussion.

The study also proved how questioning political candidates with lines including what is good and what is bad might produce very drastically different responses, despite the main leading query being the same.

This has led to some calling Google a bias machine while others spoke about how the company’s algorithms seem to prioritize material that matches what the user’s intentions might be, instead of giving rise to comprehensive and balanced data.

The results align with Google’s internal material from a few years back where engineers at the firm confirmed that some documents they could not comprehend and therefore the reply is false.

As per Google’s latest stance on this, it says those documents are really outdated so it’s better to avoid them at all costs. This does not seem too convincing as what Google ended up doing is pulling out small amounts of text depending on what people look for and then feeding them with replies that sound convincing.

Another expert who also happens to be the founder of AlsoAsked mentioned more regarding these findings. He says the company creates models to try and guess what users might appreciate but this gives rise to a feedback loop.

The results have serious implications for SEO professionals and others creating content. They mean featured snippets don’t clearly represent what the content is about. User intent also impacts how material gets interpreted and shown. Lastly, the content strategy might need changes to ensure accuracy through different question formats.

Google’s rep defended their moves by adding how users can also look for differnet viewpoints when they scroll deeper into the material. They also highlighted how features such as ‘about this result’ might assist users gauge the real data source.

So depending on the study’s findings, publishers might need to take a few actions. For starters, they should create comprehensive material that is correct, no matter how the question is phrased by the user. Secondly, they need to track how a certain Feature Snippet shows up for various search phrases. Only then can they attain success.

Image: DIW-Aigen

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by Dr. Hura Anwar via Digital Information World