Gamelight Dominates the Casual and Match-3 Gaming Markets according to the AppsFlyer Performance Index

Gamelight has established itself as a leader in mobile gaming by being recognised as the #1 rewarded channel globally in the latest AppsFlyer Performance Index. This achievement highlights the company's commitment to excellence and its innovative strategies in user acquisition (UA), especially in the Casual and Match-3 categories. Gamelight’s strong performance demonstrates the effectiveness of its targeted marketing solutions for these genres.

Outstanding Rankings in Key Markets

Gamelight consistently ranks among the top platforms for user acquisition across different regions and categories. With a #2 position (following Google Ads) in Western Europe, Japan and South Korea for Casual gaming, the platform demonstrates its ability to engage players with tailored, region-specific approaches, highlighting Gamelight’s adaptability and the consistent value it brings to game publishers.

By focusing on the unique needs of each market, Gamelight ensures that its personalised
campaigns resonate with local audiences. The company’s targeted strategies make it an
ideal partner for publishers in the Casual and Match-3 sectors, who rely on Gamelight’s
insights and precision to capture high-quality users in competitive regions.

AI for Enhanced User Engagement

At the core of Gamelight’s success is its advanced AI technology, which analyses user behaviour and preferences. This allows game publishers to connect with potential players more effectively. By leveraging data-driven insights, Gamelight creates highly targeted campaigns that boost retention rates and maximise the lifetime value (LTV) of users.

Gamelight’s focus on key performance indicators like LTV and retention allows its partners to achieve impressive results. By creating personalised experiences for users, the platform has made a significant impact in the Casual and Match-3 segments, demonstrating why it’s a top choice for publishers aiming to reach and retain their audiences worldwide.

Strategic Growth in Japan and South Korea

Gamelight’s recent expansion into Japan and South Korea, two of the world’s largest mobile gaming markets, has further strengthened its influence in the Casual gaming space. The platform now ranks among the top two in both regions for Casual gaming, solidifying its ability to connect with regional audiences. This success highlights Gamelight’s versatility and the effectiveness of its approach in various gaming cultures.

With a targeted strategy tailored to the preferences of each market, Gamelight continues to establish itself as a premier platform for publishers in Asia. Its expansion into these vibrant gaming landscapes demonstrates the company’s commitment to supporting game publishers in regions where mobile gaming is thriving.

Transforming Rewarded UA

Since its creation, Gamelight has elevated rewarded UA from a secondary tactic to a central strategy for game publishers. For publishers of Casual and Match-3 games, Gamelight’s data-driven UA allows them to reach highly engaged players, providing a competitive edge in acquiring and retaining users. This shift has also set a new standard in the industry, as more companies adopt similar models to tap into the growing potential of rewarded UA.

Through its targeted campaigns, Gamelight has become an essential partner for Casual and Match-3 game publishers looking to maximise their marketing impact.

Final thoughts

Looking ahead, Gamelight aims to continue setting high standards in rewarded UA across regions. With its advanced AI and proven strategies, the company is well-positioned to lead the way as the Casual and Match-3 categories grow further in popularity globally.

As mobile gaming continues to evolve, Gamelight’s focus on quality, precision, and local customisation will support game publishers in optimising their strategies and driving sustained success.
by Asim BN via Digital Information World