Tuesday, December 10, 2024

Payments, Banking and Beyond: Thomas Priore on How Fintech Is the Future of Finance

Fintech companies continue to change the nature of the payments industry, integrating digital payments tools and banking solutions into comprehensive ecosystems for every size of business. Priority, led by CEO Thomas Priore, exemplifies this transformative approach by leveraging technology to streamline financial operations in a variety of areas.

In recent years, fintechs have transformed traditional financial services by offering efficient, accessible and user-friendly digital solutions. The platforms offered by fintech companies like Priority cater to the financial requirements for businesses, eliminating the need for multiple service providers.

This convergence simplifies financial management and also introduces innovative features not available in conventional banking systems.

“We are now a payments and banking fintech that has a very elegant set of financial tools that we are able to bring to businesses of all sizes to manage their ecosystem of commerce,” Thomas Priore said. “The business environment has evolved to a demand for commerce solutions.”

Image: Priority CEO Thomas Priore

Priority's strong market position was reflected in its recently announced third quarter 2024 financial results. The company reported revenue of $227.0 million, a 20.1% increase from the same period last year, while adjusted earnings before interest, taxes, depreciation, and amortization grew 21.5% to $54.6 million. The results demonstrated consistent growth across all business segments, including SMB acquiring, B2B payables, and enterprise payments.

"We reported record results in the third quarter as we sustained our positive momentum," Priore said during the Nov. 8 call. Based on this performance, Priority increased its full-year 2024 adjusted EBITDA guidance to between $200 million and $204 million, while maintaining its revenue forecast of $875 million to $883 million, representing a growth rate of 16% to 17% compared to fiscal 2023.

Priority’s Unified Commerce Platform Supports Businesses of All Sizes

Thomas Priore said one reason Priority has stayed ahead of peers when it comes to enhancing what it offers clients is the commitment to investing in technology. Other payments companies and many traditional financial institutions have not done the same.

“I think it's partly due to the limitations of legacy technology,” Thomas Priore said of the difficulties some payments companies face. “And I don't mean this to sound arrogant, but I do think it's a lack of vision. There's a contentment of businesses in our space to just say, ‘Hey, let's just keep doing what we're doing.’ [They are] missing the evolution of the customer and meeting them where they want to be.”

Priority addresses those needs through its Unified Commerce Solutions designed to streamline revenue and accelerate growth through a single, agile system. This platform offers a suite of services, including payables automation, banking and treasury solutions and merchant services, all integrated to provide a seamless financial experience.

Enhancing Efficiency Through Payables Automation

Managing accounts payable is a complex and time-consuming process for businesses. Priority offers payables automation solutions that enable businesses to optimize working capital, automate payments and maximize rewards. By automating 100% of payments, companies can eliminate manual input, reduce processing costs and minimize human error, allowing teams to focus on strategic growth initiatives.

Thomas Priore said this efficiency ties into one of the most important aspects of what Priority offers businesses: cash acceleration. It’s a term that refers to systems that make it possible for businesses to accept and make payments much faster.

With cash acceleration, “the faster I get my money, the better decisions I can make about how to manage my business,” said Thomas Priore.

He added that for business owners, this creates an environment where “when I authorize payments, I'm going to get visibility into the cashflow coming to my business that same day. And better yet, if I can utilize that buying power on that same day, I may be able to pay my vendors early, which can generate early pay discounts.”

Simplifying Finance With Banking and Treasury Solutions

Priority's banking and treasury solutions are designed to automate banking operations and enhance financial transparency. The platform allows businesses to collect, store and send money through a single native system, accelerating cash flow and optimizing working capital.

Features such as nationwide money transmitter licenses and a diverse network of banking partners ensure robust security and reliability, providing peace of mind to users. However, Thomas Priore emphasized that Priority is not, nor does it intend to become, a bank. The company partners with traditional banks to offer many of its services.

“There's been so much talk in fintech of disintermediating banks, and I just think that's a gross mistake,” Thomas Priore said. “We're not a bank. There are things that banks do very, very well. They store deposits very safely, they lend money. At scale, banks are still the largest pool of assets in the U.S. and globally.”

Merchant Services That Make Payment Processing More Efficient

While adding banking solutions to what it offers clients, Priority also continues to enhance its payments processing systems. Priority's merchant services offer tailored solutions that enable businesses to get paid faster and gain greater control over their financial operations.

Capabilities like same-day funding and a variety of payment options empower merchants to meet their goals and enhance customer satisfaction.

Thomas Priore said artificial intelligence will play an important role in both payments and banking solutions. “The thing I'm most excited about as it relates to AI is its predictive insights,” said Thomas Priore. “I think it will improve the personalized delivery of customer service. The way we look at it is it will give our representatives better intel and information to interact with customers.”

He said AI can help drive higher levels of efficiency in a business. That includes helping customers get set up faster and guiding businesses to “get smarter” on risk management. He said AI also will play a key role in optimizing large enterprise financing and cash flow optimization in their supply chain and vendor management.

“These are things that can be really powerful,” Thomas Priore said. “It’s a predictive tool that will help accelerate and improve decision-making.”


by Asim BN via Digital Information World

Small Businesses Prioritize Social Media Ads and AI, But Struggle with Online Presence and Customer Growth

LocaliQ and Localiq published  a new study "The Small Business Marketing Trends Report 2025" to find out what new marketing trends will emerge in the coming year and what challenges marketers must overcome to stay ahead in the digital world. After reviewing more than 730 small businesses, they came forward with top ten insights that are going to help marketers in the coming years.

1 - Small Businesses are not Investing in Paid Ads

The first insight from LocaliQ is that the majority of the SMBs are not investing in paid ads, rather they are investing in social media marketing (52%). 47% of the SMBs are investing on social media ads while 39% are investing in SEO. There are only 40% of the SMBs that were surveyed which are investing in paid advertising to attract as many customers as possible.

2 - Small Businesses Investing in Social Ads

Many small businesses are investing on social media apps to find potential customers and clients. Platforms like TikTok, Facebook and Instagram are top platforms for social ads. TikTok has also become the fourth top search engine as Gen-Z uses it for search more than Google. If you want your small business to flourish, invest in social media apps to get customers.

3 - SMBs are Satisfied with Paid Search

The report also found that most of the SMBs are satisfied with the paid search tactics they are using, with 76% SMBs using search advertising being satisfied with it. Social media ads (73%) and display advertising (71%) also show satisfactory results.

4 - SMBs are not Investing in Strategies Related to Online Presence

Online presence strategies like reputation management and listing are something small businesses are not interested in that much. Even though these strategies aren’t that costly, small businesses are not taking advantage of that.

5 - Facebook is the Most Popular Social Platform for Marketing

For many small businesses, Facebook is the most popular platform for marketing (76%), followed by Instagram (63%) and LinkedIn (43%). The reason is that Facebook is the top platform for users too so SMBs can get a lot of customers from it.

6 - SMBs Have Small Budgeting

This may not come as a surprise that SMBs have small budgets, with 38% of them having budgets of no more than $2500 and 5% having no budgets at all. SMBs are adopting low cost strategies and getting creative with their market ideas to gain customers.

7 - SMBs Have Less Marketing Support

Many SMBs have less employees and most of them have even less employees that can do marketing. A lot of marketing strategies need commitment, but SMBs do not have employees and many of them aren't even taking advantage of free marketing tools.

8 - SMBs are Using AI

Just like other businesses, small businesses (60%) are also using AI capabilities for their business. 52% said they are using it for content creation, 39% are using it for social media management and 34% are using AI for chatbots. The reason why SMBs are using AI to save time (61%), generate ideas (50%) and simplify complex tasks (39%).

9 - Economy is a Big Challenge for SMBs

SMBs are struggling in terms of finances and economic conditions of the world right now are also not favourable. 18% of the SMBs said that they think 2025 is going to be quite challenging for them in terms of finances.

10 - SMBs are Also Struggling with Getting New Customers

45% of the SMBs said that it will be challenging for them to get new customers in 2025, mostly because they have limited resources and budget. Only right marketing can save small businesses in 2025 and attract customers.

Take a look at the charts below for more insights:




Read next: How Much Wealth Do You Need To Be Financially Successful in the US? This Study Has The Answer
by Arooj Ahmed via Digital Information World

Aurora Redefines AI Image Generation: X's New Tool Makes Waves

X’s image generation feature, Aurora, takes a winding path to its official launch. Initially unveiled and then removed, it’s now making a proper debut through Grok, X’s AI assistant. Developed by Elon Musk’s xAI, Aurora is designed to render photorealistic images, follow text instructions, and even edit user-provided visuals—although advanced editing capabilities are slated for future updates.

Available in select regions, Aurora will roll out to all users within a week, making high-quality image generation accessible across the platform. Its strengths lie in capturing precise details, creating realistic human portraits, and tackling challenges like text and logos where other tools falter. However, its imperfections, such as awkwardly blended objects and hand inaccuracies, reveal the ongoing complexities of image generation.

Notably, Aurora appears to have minimal content restrictions, enabling the generation of diverse visuals, including some graphic material, but excluding nudity. The tool has sparked conversation about the boundaries of AI creativity, especially as users explore its capabilities in real time.

For now, Aurora marks another step in Musk's broader vision of integrating cutting-edge AI technologies across his platforms, positioning X as a hub for innovative digital tools.

In our testing, we found Aurora’s performance to be as competitive as Microsoft’s Bing Image Creator, delivering results on par with Bing's quality and significantly outperforming Google’s Gemini in image generation. However, Grok currently limits free users to 10 image generations and lacks essential editing or resizing features, which are standard in other tools.

An examples of Image of Mark Zuckerberg created via Grok's Aurora.
Image of Mark Zuckerberg created by DIW via Grok's Aurora.

What sets Aurora apart is its unmatched flexibility. Unlike other AI image creators, Grok can generate visuals on virtually any subject, including high-profile tech CEOs, popular YouTubers, and even corporate brand logos. This versatility allows it to handle a broader range of topics and categories than competing tools, making it a unique offering in the AI image generation market.

Aurora’s launch raises intriguing questions about AI’s role in social media platforms and the future of content creation. While the tool is designed to empower users with new creative possibilities, its nearly unrestricted approach could shift the power dynamics in content generation.

With the ability to generate realistic images of public figures, Aurora blurs the lines between authenticity and fabrication, potentially prompting deeper ethical debates about the use of AI in representing real-world entities.

Moreover, this move from X to integrate a powerful AI tool could signal the platform’s ambition to compete with larger, more established tech giants in the AI and creative space. Unlike traditional social media, which primarily focuses on text and interaction, X’s shift toward image and visual content generation positions it at the intersection of creativity, AI, and social networking—a combination that could redefine how digital content is created and shared. As AI becomes more accessible, the role of creators, brands, and users will evolve, further pushing the boundaries of what’s possible in online spaces.

Read next: Sora Debuts in the US: OpenAI’s AI Video Tool Faces Artistic and Ethical Concerns
by Asim BN via Digital Information World

Sora Debuts in the US: OpenAI’s AI Video Tool Faces Artistic and Ethical Concerns

OpenAI has unveiled Sora, its text-to-video tool, now accessible to users across the United States. Initially limited to a select group of artists and testers, the tool opens up a new frontier for video creation — turning written prompts into short, AI-generated clips.

Sora’s appeal lies in its simplicity. You describe a scene, and the tool does the rest. Early examples feature extinct animals walking across deserts and moody landscapes coming to life. The results are striking but far from flawless. Testers have noted odd visual artifacts and struggles with realistic movement.


This is part of OpenAI’s larger push into generative AI, a field it dominates alongside image tools like DALL-E and its flagship chatbot, ChatGPT. The company, valued at $160 billion, continues to expand its reach, though not without friction.

Some artists feel tools like Sora exploit their craft, turning creativity into a data point. A recent breach allowed unauthorized access, forcing OpenAI to suspend the tool temporarily. Concerns about disinformation and misuse, such as deepfakes, have also surfaced.

For now, Sora is available in the US and several other countries, though it’s absent in the UK and EU due to regulatory issues. OpenAI says it’s working on compliance but hasn’t offered a timeline.

Generative AI is evolving quickly. The technology amazes, frustrates, and occasionally alarms. OpenAI’s Sora is no exception—a bold step forward with plenty of questions left to answer.

Read next: 

• How Much Wealth Do You Need To Be Financially Successful in the US? This Study Has The Answer

• Your Data Privacy Is at Risk: 50+ Major Tech Platforms Exposed for Gaps in Terms of Service!

• Why Your Business Needs External Attack Surface Management
by Asim BN via Digital Information World

Monday, December 9, 2024

How Much Wealth Do You Need To Be Financially Successful in the US? This Study Has The Answer

Being financially successful in today’s age seems to be the goal that most of us are chasing. But have you ever wondered what financial success looks like for an average American citizen?

Thanks to a recently conducted survey by Empower that took into consideration 2,200 American adults, we got the answer. They were asked to give their input about financial success concerning yearly salary plans and combined net worth.

The survey shared how the average American citizen’s salary being a little above $270k was enough to attain financial success but we have to agree that the replies varied from one generation to the next.

Gen Z who was born between 1997 to 2012 felt they required at least $600K each year to get that kind of success. Meanwhile, those coming under the Boomers category thought salaries of just $100K per year were enough to get what they wanted easily. Clearly, those with older mindsets were more optimistic than realistic, it seems.

Today, the average American adult earns $63,795 annually as per the latest stats taken from the Social Security Administration. When we look at net worth, Gen Z feels that a $9.5M net worth is enough to delineate financial success. This figure is nine times bigger than where the average net worth stands today.


Generation (Birth Years) Annual Salary Net Worth
Gen Z (1997–2012) $587,797 $9,469,847
Millennials (1981–1996) $180,865 $5,638,205
Gen X (1965–1980) $212,321 $5,295,072
Boomers (1946–1964) $99,874 $1,049,172

It’s interesting to note that that survey showed how 47% of all Americans feel they could never attain the level of financial success that they want. Only 37% were confident to call themselves successful in terms of wealth. Males dominated in terms of this opinion with 42% while only 33% of women felt this way. Furthermore, 50% of respondents felt optimistic that they were or will be financially better than either one of their parents.

These insights hint at an intriguing psychological aspect often overlooked in discussions of financial success — how perceptions of wealth are influenced by cultural and emotional factors.

Beyond the numbers, financial success often embodies a sense of security, independence, and the ability to pursue life on one’s terms.

For Gen Z, this might mean a reaction to uncertainty from global crises and economic disruptions they’ve witnessed growing up, leading to ambitious financial goals. Meanwhile, Boomers’ more conservative benchmarks could stem from lived experiences that taught them to value stability over extravagance.

This psychological interplay suggests that financial success is not merely a reflection of income or net worth but a deeply personal measure, shaped by individual resilience and generational priorities.

Read next: Your Data Privacy Is at Risk: 50+ Major Tech Platforms Exposed for Gaps in Terms of Service!
by Dr. Hura Anwar via Digital Information World

Your Data Privacy Is at Risk: 50+ Major Tech Platforms Exposed for Gaps in Terms of Service!

  • Researchers analyzed 57 companies' policies, revealing most companies need significant improvements in user privacy.
  • Apple led in data protection policies, while companies like Facebook, Netflix, and Tesla showed weaknesses.
  • 85% of companies analyzed need Terms of Service improvements, with social media platforms criticized for poor data protection.
  • Terms of Service and Privacy Policies often favor companies, leaving users with limited control over data.
  • Mozilla and ProtonMail prioritized user privacy, while many tech giants failed to protect user data effectively.
Understanding Terms of Service (ToS) and Privacy Policies (PP) is essential for digital platforms' users who want to protect their data online. But oftentimes, these Terms and Policies are so long/vague and have complex vocabulary that a simple user cannot understand what it's implying. To make things easier for users, the researchers over at Website Planet (WP) examined the ToS and PP of top platforms and put some important points forward that every user should know.

WP Analyzed all important points in ToS and PP like ethical data use, service providers’ obligations, data protection, payment terms and legal safeguards to make users understand their rights, privacy and creative output on digital platforms.

Companies Selected for Analysis

WP analyzed 57 companies to understand their ToS and PP in three categories. These categories were Protection of Children’s Data, Privacy and Data Protection and Secure Payment Information System. The findings by WP revealed that Apple was the only company who had positive ratings in all three categories while companies like 23andme, Facebook, Tesla and Netflix were rated to improve their policies in all three categories. Companies like Upwork, HP, Spotify and John Deree showed neutral ratings.

The analysis of 57 companies showed that 85% of the companies need to improve their ToS and PP, with social media platforms being suspected of not safeguarding user data as they are full of personal and intimate data that users share there. 57 companies in ten sectors were analyzed: Artificial Intelligence (5), Cybersecurity (5), Cloud Computing (3), Social Media (7), Online Services (12), E-Commerce (7), Fintech (4), Autonomous Vehicles (6), Blockchain & Cryptocurrency (5) and Other Industries (3).

Analysis of ToS Elements that Affect User Control and Privacy

Most of the ToS and PP documents are complex and have points that favor the companies. Once you agree to ToS and PP of a company, you are agreeing to them protecting your privacy and theirs, including your personal data, information and personal transactions. Most of the ToS and PP documents include the following categories: Content Ownership Rights, Limitation of Liability, Privacy and Data Protection, Dispute Resolution and Mandatory Arbitration, Secure Payment Information System and Protection of Children’s Data.

WP categories companies as red (vague policies), yellow (only some details) and green (user-friendly and clear cut policies) to better understand how much risks they pose on users.

1- Content Ownership Rights

This included how companies define the ownership of content created and shared by users, and how companies approach the ethical use of content including AI content. Interestingly, no company that was analyzed fell into the green category, while companies in the red and yellow category were almost equal.

30 out of 57 companies (53%) were claiming broad licensing and ownership over user content, with users having minimal control over their content. Google, Disney, Netflix, Tesla, Xiaomi, Instagram, HP and Spotify were included in red companies.
27 out of 57 (47%) companies were making users retain content ownership with limited claims to licensing and users having control of their content. OpenAI, Bianance, Meta, Canva, Adobe, Shopify, TikTok and X were included in the yellow category. Only some companies like AWS, Microsoft Azure and Nvidia had guidelines related to AI.

2- Limitation of Liability

To understand what companies' stance would be in terms of loss, the ToS about limitations of liabilities comes in handy. 79% of the companies (45 out of 57) were in the red category and had no warranties and minimal protection. IBM, Kraken, Amazon and Tesla were among those 79% companies. 10 companies were in the yellow category and included PayPal, GM, Reddit and Binance. These companies have capped liabilities and protection only in some specific cases. Only 2 companies (TEMU and Apple) were in the green category, providing clear disclaimers and fair and balanced liability agreements.

3- Privacy and Data Protection

It is also important to understand how companies protect data and privacy of users, and what is the role of third-parties. 80% of the companies that were analyzed were either in the red category or yellow category. 40% of the companies had data retention practices, while 26% were sharing data with third parties. 40% of the companies had some details on retention policies but lacked specifics, while 72% of the companies were sharing data with third parties with some transparency and user control. 20% of the companies were in green in terms of data retention which means they had clear and specific data retention policies, while 2% of the companies were clear cut about sharing necessary data to providers. Apple was the only company that was clear cut about its data sharing policies and how it only shares limited and necessary data to third-party providers.

4- Dispute Resolution and Mandatory Attribution

In case of data theft, cybersecurity issues and data misuse, companies have to provide users’ rights in legal discourses in disputes. 2 companies (Nvidia and Revolut) had mandatory attribution and no opt out, which got them into the red category. 63% or 36 companies were in the yellow category and had action waiver but with user friendly options. Amazon, PayPal, Canva and Reddit were included in the yellow category. Companies in the green category included DeepMind, Facebook, Payoneer, Xiaomi and Apple, and gave users more control over their legal rights.

5- Secure Payment Information System

WP also assessed how different companies are safeguarding users’ payment information so they can be safe from fraud and financial theft. 35 out of 57 companies (61%) fell into the red category as they provided weak security measures to users. Most of them were relying on third parties for payment and had no mentions of security measures. OpenAI, IBM, Reddit, Xiaomi, Tesla, PayPal, Netflix, Instagram, Facebook and TEMU were included in the red category.
5 out of 57 (9%) of the companies were in the yellow category, meaning they had security measures but there was a lack of detail. Most of them were also relying on third-parties. Those companies included Nvidia, GM, Adobe, Meta and Alibaba. 17 out of 57 companies (30%) were in the green category and had industry standard practices with encryption, secure storage and restricted access. Apple, Amazon, Shopify, X, Shein, Canva, Fiverr, Upwork and Spotify were included in this category.

6- Protection of Children’s Data

There is a lot of misuse of children’s privacy and data so companies need to come up with their privacy policies too. A major 93% (53 out of 57) companies were in the red category, meaning they provide little to no privacy rights to children. Only 2 companies (Disney DTC LLC and Google Deepmind) provided partial protection to children, while 2 companies (Nvidia and Apple) provided clear cut privacy protection to children.

Companies with Major Control Over User Data and Privacy

According to the analysis, companies like Facebook, Google, Amazon, 23andme, TikTok and Tesla were major red flags in terms of control over user data and privacy. They extensively collect user data and share it with third parties. They also have very complex ToS and PP which makes users legally limited and unaware of their rights.

Companies with Minimal Control Over User Data and Privacy

The companies with strong commitment to user privacy were Mozilla, ProtonMail and Signal. Mozilla and NextCloud had emphasized on user control, while ProtonMail and NextCloud also had user ownership of data. NordVPN had a no-log policy for its users. Apple provided app tracking transparency to users.
Companies with the most clear and user-friendly ToS and PP were Mozilla and ProtonMail. Instagram and Dropbox also showed quirky and humorous language on their privacy agreements.

Take a look at the infographics below for more insights:

Is Your Data Safe? 50+ Major Tech Platforms Exposed for Serious Gaps in Terms of Service!"

Privacy Crisis: 50+ Major Tech Platforms Exposed for Weaknesses in Their Terms of Service!

Analysis Finds Most Companies Fail to Prioritize Data Privacy, Exposing Gaps in Terms of Service

User Privacy at Risk: Most Companies Fail to Prioritize Data Protection in Terms of Service

Terms of Service: What Users Should Know About Privacy and Control in Popular Digital Ecosystems

Protection of Children’s Data

Dispute Resolution and Mandatory Arbitration

Companies Flagged Red for Major User Control and Privacy Issues

Mozilla and ProtonMail stood out for clear, user-friendly privacy policies, unlike many tech industry giants.

Conclusion

This study highlights the importance of Terms of Services and Privacy Policy of top platforms so that users can make sense of their privacy and data protection. As most of the companies mentioned here were in red and yellow categories, which shows how many companies are prioritizing their business and themselves over their users.

Read next:

• Are Your Favorite Apps Secretly Spying on You Through Dangerous Permissions?

• Are Modern-Day Smart TVs Safe? The Answer In This New Study Might Shock You

Social Media Users Urged to Guard Against AI-Generated Fake Media
by Arooj Ahmed via Digital Information World

Why Your Business Needs External Attack Surface Management

Image source: Pexels/Tima Miroshnichenko

Nowadays there are many threats that could lead to the access of the sensitive data of every business, especially if their operations are online. Therefore, it is very important to keep sensitive information and data safe from threats and hackers.

If someone is running a big business then they cannot just rely on a simple tool or app to protect their data from risks and hackers. Fortunately, external attack surface management is a very smart way to protect your business from hackers.

Once you fully implement this management system in your business then it will be harder for hackers to find the weak points of your environment, let alone getting access to your sensitive data.

In this article you will learn all you need to know about EASM and why it has become the need of the time now.

What Is External Attack Surface Management?

EASM is a management system that allows you to manage and monitor different exploitable parts of your business, also known as your attack surface. These parts of your business have to be available online and this system will help make these parts more secure.

A hacker is always going to look for a weak point in your business. Think about it! What can be a weak point of your online business? It could be your website, domain, or APIs you use.

External attack surface management is the right solution for this because it helps you to find out all the weak points of your business before it causes a major problem for you.

Purpose of EASM

Check out the purpose of EASM below.

1. Risk Factor

It has become very easy for hackers to get access to a business because more and more businesses are making use of different cloud services and applications.

There are many tools available like firewalls but they are not very effective on their own. EASM is the right choice in this regard because it helps you to monitor your online business properly.

2. Weak Point Locator

Hackers are definitely not behind nowadays because they are also making use of different applications to find out the weak points of a business. If you want to save yourself from falling into trouble then you should definitely get EASM.

Your Guide on EASM

Here is how EASM works:

Online Footprint

If you want EASM to work, then first you need to locate all the digital tools which are connected to your online business.

This includes everything and it will be like carrying out an audit for your website because this will also include all the things that you don't even remember anymore like the applications you used to use once.

Monitoring

EASM comes with a lot of benefits because it also monitors the online setup of every business and keeps a look out for potential threats and risks. An example of this can be if you have a weak password then it will let you know and give you a warning to change weak points.

Prioritizing Issues

EASM works very smartly because it has a feature to give priority to the issues based on how important they are. This saves a lot of time because you can actually spend your time on the things that matter.

Benefits of Using EASM

Here are the benefits of using EASM:

1. Saves Time

EASM is very helpful because it helps to identify the weak points and fix them. In the long run, it saves a lot of time and money.

2. Faster

EASM provides an option for real-time alerts and it can be helpful to get things done quickly. In case something goes wrong then a quick action can be taken.

3. Build Trust

EASM has a lot of benefits and one such benefit is that it helps you to build a lot of trust with your customers.

How EASM Stands Out?

Many businesses are still using traditional firewall and antivirus software. They are typical tools which can be beneficial sometimes but if you want full coverage then you will not be able to get it just by using these. You need something extra and that is where EASM comes in.

Who Can Benefit from EASM?

A lot of businesses are benefiting from EASM nowadays and you can also be one of them.

Let's take a look at the businesses that can benefit from EASM below:

Retailers

Healthcare providers

Financial institutes

How to Get Started with EASM?

Are you ready to protect your business? If you are answer is yes then take a look below:

Take Stock of Your Online Assets

Make a list of all the websites and applications that are used by your business. Having this list will be very beneficial because it will help you understand the scope of your attack surface.

Choose an EASM Solution

This is the most crucial part when you have to choose the management system you are going to implement in your business. Make sure that you choose the one that is easy to use and comes with the most amount of features relevant to you.

Keep Reviewing Your Setup

Monitoring is the most important part even after you have installed the system in your business. If you want continuous growth for your business, then it is important to stay up to date and get regular updates.

Are you looking for the right solution for your business right now? Certain platforms bring a lot of tools that you can try and it will help you to secure your business in the long run.

Final Thoughts

You always have to be one step ahead when it comes to the safety and security of your online business. It is a misconception that online security is just about stopping the hackers from getting to your website.

There are so many other threats out there and you need to protect your business from them. External attack surface management is the right system to implement in your online business because it will protect your data and build a relationship of trust with your customers.

External attack surface management is no rocket science because it is simple and very easy to use. It is better to be safe now rather than being sorry later.


by Web Desk via Digital Information World