Thursday, January 9, 2025

Can Microsoft’s New Data Centers Truly Balance Water Savings and Energy Demands?

Microsoft is taking steps to reduce water consumption in its next-generation data centers. These new facilities will recycle water in a closed-loop system, cooling servers without requiring additional water after construction. This approach could save over 125 million liters of water per year for each data center.

The new design eliminates the need for water evaporation to cool servers, which has been a standard practice. Instead, liquid cooling solutions provide precise temperature control and reduce water use. The new data centers will operate in Arizona and Wisconsin starting in 2026. However, existing data centers will continue using current cooling systems that combine air and water technologies.

Microsoft reports a 39% improvement in water efficiency since 2021, with an average Water Usage Effectiveness (WUE) of 0.30 liters per kilowatt-hour. This progress is attributed to ongoing efforts to reduce water waste, expand operating temperature ranges, and utilize reclaimed water in areas like Texas and Singapore.

Despite these advancements, the "zero-water" claim may oversimplify the reality. The system still uses water for non-cooling purposes like restrooms and kitchens. Plus, switching to mechanical cooling increases energy consumption, raising concerns about sustainability trade-offs. While Microsoft says these systems will operate with renewable energy, critics question whether the added power demand offsets the water savings.

Microsoft’s efforts reflect a shift towards sustainable operations, but the balance between water efficiency and energy use remains a challenge. As the company expands its data center fleet, reducing environmental impact will require ongoing innovation and transparency.

Image: DIW-Aigen

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• Reddit Outshines Search Engines in Product Research, Study Reveals
by Arooj Ahmed via Digital Information World

Reddit Outshines Search Engines in Product Research, Study Reveals

A Reddit study reveals that 47% of social media users struggle with irrelevant search terms during online product research. Frustrated by traditional search engines and ads, many turn to platforms like Reddit for personalized recommendations and engaging discussions.

71% of the respondents in the study said that Reddit is one of the best social media platforms because it has all the answers for even the most specific questions.

The study shows that Reddit is impacting the purchase journey of users by helping them find products and giving them reviews of products they are about to buy. Users on Reddit create discussions about brands, which also increase brand visibility. The study also found that there are an average of 3,500 views for every 1,000 ad impressions on Reddit, and advertisers get about two organic posts. 23% of the recommendation posts on Reddit also make users buy products they hadn't considered buying before. This happens when a user asks the Reddit community for recommendations or advice about their needs.

The study also found that users trust Reddit’s suggestions and recommendations more than any other platform. Even though Reddit recommendations are ranked a little below expert review sites, Reddit reviews and recommendations still stand out among influencer posts and social media ads. This shows that many people are more trusting of community-driven recommendations and don't really trust traditional advertisements.

Reddit’s reach is also being compared to influencer marketing, with claims that it is even higher than that of influencers. It was found that the audience on an endemic review site gets about 82 Reddit posts. The audience of an influencer on Instagram with 100,000 followers sees six Reddit posts, while the audience of a TikTok influencer with 100,000 followers sees eight Reddit posts. 25% of the Reddit posts are related to recommendations, and this means that there's a lot of potential on the platform.

Consumers want trust and authenticity, and Reddit is perfectly delivering this to users. This results in more engagement on Reddit for recommendations, as it gives solutions to user frustrations when they cannot get their desired results on traditional search engines.


Image: DIW-Aigen
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by Arooj Ahmed via Digital Information World

Wednesday, January 8, 2025

From Supercomputers to Self-Driving Trucks: Nvidia’s CES 2025 Announcements Redefine Innovation

CEO of Nvidia, Jensen Huang, unveiled some new technologies and products at CES 2025, and announced a $3000 desk sized supercomputer, some foundational models, robotics innovations and many visions of the company related to AI. Jensen Huang also revealed RTX 50 GPUs which have high performance, as well as Cosmos foundation models which can generate photo-realistic videos and can help in the training of self-driving cars and robots. The announcement that attracted people the most was of an AI computer the size of Mac Mini and worth $3000. This AI supercomputer by Nvidia can handle 200B parameters, and Nvidia claims that it is 1000 times more powerful than regular laptops and computers.

The supercomputer is powered by GB10 Grace Blackwell Superchip and has 4TB storage and 128 GB memory. The supercomputer is also going to run on Linux based NVIDIA DGX OS and it can deliver 1 petaflop of AI performance because of FP4 precision. The memory architecture of this supercomputer which is namedProject Digits” as of now is similar to that of Apple’s M-series chips.

The Nvidia supercomputer is expected to release in May 2025, but users can register themselves beforehand. This is going to change how we access and work with AI as a lot of computing power is going to be available in desk sized computers now. Nvidia is also going to become the first $4 trillion market cap company soon because of its capabilities in chip making and AI computing. Nvidia’s share prices are also increasing with increase in investors too.

Huang has also introduced the Isaac GR00T Blueprint for robotics which will help in the development of humanoid robots. Developers will be able to train robots quickly through that blueprint. Developers will also be able to create large datasets for training humanoid robots through different learning models. Nvidia is also working with Aurora, Toyota and Continental to develop self-driving trucks and other autonomous vehicles and aims for the automotive industry to grow up to $6 billion by 2026.

All of robotics and automotive is expected to make Nvidia’s revenue reach $449 million in the recent quarter while $30.8 billion will be gained from AI data center chips. Amazon and Microsoft are also competing with Nvidia in AI chips, so Nvidia is also working on making the company more than just an AI chip maker. Nvidia has a strong vision for AI, robotics and automotive vehicles but it should also be kept in mind that most of the technologies unveiled at CES never see the light of the day.


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Meta Trials eBay Integration on Marketplace Amid EU Antitrust Compliance Efforts

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by Arooj Ahmed via Digital Information World

Meta Trials eBay Integration on Marketplace Amid EU Antitrust Compliance Efforts

Meta announced a trial allowing select Facebook users in Germany, France, and the U.S. to access eBay listings directly on its Marketplace platform. Transactions, however, will be completed on eBay's website.

The move comes as Meta seeks to address European Union antitrust concerns. Last year, the EU fined Meta nearly 800 million euros ($824 million), citing anticompetitive practices tied to Marketplace. Regulators alleged Meta restricted competition by linking Marketplace with Facebook and gaining an unfair advantage through advertising-related data.

The trial will feature listings across various categories, chosen based on shopping trends and quality. Buyers will use eBay’s platform for completing purchases, benefitting from its protections, including the money-back guarantee.

This initiative may help Meta comply with EU requirements while exploring cross-platform opportunities that could benefit both Facebook users and eBay sellers.


Image: DIW-Aigen

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by Asim BN via Digital Information World

Connected Cars to Dominate 97% of Global Sales by 2030, Revolutionizing Automotive Experiences

According to Counterpoint's Global Connected Car Forecast, 97% of the new passenger car sales worldwide will be accounted for by connected vehicles on the road by 2030. Autonomous, connected, electric, and software-defined cars are significantly benefiting the environment and rapidly evolving to ensure a sustainable future. These connected cars have sensors and internet connectivity which are reshaping the driving experience, with great safety, navigation and personalized features. Even though these are some basic features of connected cars, there are also many more advantages that connected cars offer to people who want to drive them around.

C-V2X Technology: Transforming Connected Cars with Advanced Safety, Communication, and Eco-Friendly Features

Many vehicles are becoming connected, a new technology is emerging which is making the infrastructure of connected cars more advanced. The new technology named Cellular Vehicle-to-Everything (C-V2X) communication is helping vehicles make their communication, internet, navigation and safety more advanced and improved. Not only this, the new technology is also making the environment safe by decreasing pollution.

Because of the new technology in connected vehicles, the sales of connecter cars is also increasing as the 4G technology is currently dominating the market. Now 5G technology is also coming which will further help in the sales of connected cars as it will help with more advanced features in connected cars.

As the new technology C-V2X is here, it will help in making the connected cars more stable, high-speed and more communicative between the passengers and vehicles. Even though there is a hope that connected cars will bring more sales, there are some challenges too like high costs, consumers privacy, interoperability and cyber security issues. But one thing is sure, as technology is evolving in connected cars, there is a high chance that it will help improve traffic, safety and mobility of vehicles, passengers and pedestrians more.

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by Arooj Ahmed via Digital Information World

Meta Curtails Internal Criticism Linked to Appointment of Dana White To its Board of Directors

Tech giant Meta is working to curtain criticism it received within its own company after CEO Mark Zuckerberg’s shocking decision to add Dana White to its board of directors.

As reported by 404 Media recently, the company was left with no choice but to delete an array of comments that were left behind by its own employees on Workplace. The latter is the name given to a place that only employees of Facebook can access.

Many comments had to do with video footage from the past that displayed Dana White using violence against his own wife at an NYE party. Other than that, the fact that he’s always been a pro-Trump supporter and a very outspoken one had some people stunned.

Even though he was never charged for the abuse caught on camera, employees feel his leading position on the board was nothing less than a joke. One worker stated ‘W’ white another questioned the motives behind the shocking appointment. Let’s not forget how he’s a known UFC fighter who was found guilty of assault by a civil court after one woman accused him of abuse in 2018.

Others were not so happy with the company’s decision and the array of celebratory comments published by a few colleagues. Some went as far as to express dismay about the fact that he was caught on camera assaulting a woman and yet others were too busy congratulating him.
Some went as far as to claim that people were so naive to not know his background and if they did, they chose to ignore the truth as they feared for their jobs in the company. They slammed Meta for the act who supposed his assault behavior by appointing him a leading position.

At the start, Meta and Google became some popular spots for enabling free discussions. They thought it would be in the firm’s favor. Today, it’s a whole different scenario where such criticism can really harm the company’s image as it is right now. We’ve previously seen people protesting on different issues.

On multiple occasions, Meta was left with no choice but to step in and remind employees that while their opinions were certainly respected, this was a place to be respectful. They were reminded to communicate better and think twice before commenting on internal matters such as those about board members.

Image: DIW-Aigen

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by Dr. Hura Anwar via Digital Information World

Tuesday, January 7, 2025

Meta Shifts to Community-Driven Content Moderation, Abandoning Fact-Checking Program

Mark Zuckerberg, the CEO of Meta, announced sweeping changes to the company’s approach to content moderation, marking a significant shift in how Facebook, Instagram, and Threads handle free speech and misinformation. In a video post on Facebook, Zuckerberg detailed plans to dismantle Meta’s longstanding fact-checking program, which relied on third-party organizations, and replace it with a community-driven system inspired by X’s Community Notes. The move reflects a growing push for transparency and a return to simpler, less restrictive policies that prioritize user input over institutional oversight.

Zuckerberg acknowledged that the decision was influenced by both political and cultural shifts, particularly surrounding elections. He criticized governments and legacy media outlets for what he called increasing demands for censorship. He noted, “Recent elections feel like a cultural tipping point, pushing us to prioritize speech again.” The changes, he emphasized, would aim to reduce errors in moderation while restoring a sense of free expression across Meta’s platforms.

The company’s decision to abandon its fact-checking program marks the end of a system that began in 2016. This program enlisted more than 90 certified organizations, including PolitiFact and Factcheck.org, to review content in over 60 languages. Fact-checkers labeled posts with ratings such as “False,” “Partly False,” or “Missing Context,” and content deemed misleading was pushed lower in users’ feeds. However, critics often argued that the system was politically biased, with some claiming it unfairly targeted conservative viewpoints. Zuckerberg now contends that such complex systems have led to too many mistakes, silencing millions of posts unintentionally. “Even if only 1% of posts are wrongly flagged, that’s millions of people affected,” he said.

Under the new system, Meta will focus on “high-severity violations” related to issues like drugs, terrorism, and child exploitation, while relying on users to report other types of infractions. Automated moderation will be tuned to require greater confidence before removing content, a trade-off Zuckerberg acknowledged could allow more harmful posts to remain online. However, he stressed that the goal was to balance free expression with responsible oversight, minimizing harm without excessive censorship.

The company is also restructuring its moderation teams, moving its trust and safety division from California to Texas. This shift, Zuckerberg explained, is part of a broader effort to streamline operations and refocus resources. Additionally, Meta plans to reverse earlier policies that limited the presence of political content in user feeds. Over the past several years, the company reduced the visibility of such posts in response to complaints that they caused stress and divisiveness. Now, Zuckerberg believes the public appetite for civic discourse has returned, saying, “We’re entering a new era where people want to engage with this content again.”

Meta’s changes come amidst broader debates about the role of social media in shaping public discourse. Conservatives have long criticized the company’s moderation policies as favoring liberal perspectives, a claim Meta has disputed. The introduction of X’s Community Notes, a similar system created by Elon Musk, has been celebrated by some as a model for transparency and community participation. Zuckerberg’s announcement appears to align with this trend, signaling a shift toward decentralized moderation.
Meta’s pivot also involves a closer relationship with the incoming Trump administration. The company has pledged to collaborate with the U.S. government to counter global efforts to suppress free speech. Zuckerberg highlighted the challenges posed by international crackdowns on digital platforms, arguing that the only way to combat these trends is with strong support from the U.S. “Governments worldwide are increasingly targeting American companies, pushing for censorship,” he said. “We need the U.S. government to stand with us to push back.”

The announcement underscores a broader recalibration of Meta’s role in the digital landscape. Over the past decade, the company has faced intense scrutiny over its moderation policies, particularly following the 2016 election. Efforts to combat misinformation and foreign interference led to increased cooperation between Meta and U.S. agencies like the FBI, but these interactions have since become a focal point of conservative criticism. Republican lawmakers have launched investigations into whether government pressure influenced social media companies to suppress certain viewpoints, particularly during the COVID-19 pandemic.
Despite the controversies, Zuckerberg appears committed to charting a new course for Meta. He praised Elon Musk’s handling of X, describing it as a bold experiment in free speech, even as the two tech leaders occasionally clash. With these changes, Meta hopes to reclaim its reputation as a platform for open dialogue while addressing the challenges of moderating a global community of billions.

Image: DIW-Aigen

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