The new Nixon.com is a globally adaptive and responsive platform that is commerce-led and culture driven. In an effort to help them convert "browsers" into "buyers" we bridged the gap between brand engagement and the checkout experience by creating browsing and shopping interfaces that are both intuitive and informative. The site now features multiple paths to purchase, leveraging recommendation engines that enable customized content for each individual user and interactions that bring delight, much like the details found in their watches.
by via Awwwards - Sites of the day
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