If you’re reading this on the website, you may have noticed that today we completed stage one of rolling out the new UX Mastery brand.
Other than a new logo, not a lot has changed—we still have a lot of work ahead of us to get the layout, content strategy, and infrastructure up to scratch—but for us, this is a huge milestone. And it was a reasonably large job in itself, given the number of locations in which we participate (Twitter, Facebook, YouTube, and more).
Personally speaking, I love our new logo and the direction we’re headed. Luke and I talked through many of the design decisions in an Ask The UXperts session late last year, but here’s a bit more of the story behind the new UX Mastery logo.
First attempts
Luke and I tossed around a ton of ideas, and had several goes at redesigning the logo ourselves. While we’re both handy enough with Photoshop, neither of us do a lot of logo design for clients. Still, getting these concepts out as a starting point was a useful way for us to begin exploring letter forms and styles. Playing with ideas like this is fun, but we came to realise that we hadn’t really defined what UX Mastery was about, so how could we possibly hope to encapsulate a brand that was still so nebulous?
The post UX Mastery gets a New Logo appeared first on UX Mastery.
by Matthew Magain via UX Mastery
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