Many organizations function with an internal focus, and that becomes apparent when customers interact with their various products, services and employees.
Every interaction a customer has with an organization has an effect on the bottom line. Plotting out a customer’s emotional landscape along their path by way of a Customer Journey Map sheds light on key opportunities for deepening those relationships.
We’re going to examine Customer Journey Mapping more closely in this Ask the UXperts session.
Our special guest UXpert for the session is Ruth Ellison.
Ruth is a user experience designer working at Stamford Interactive in Canberra, Australia. She is extremely passionate about creating accessible and inclusive user experiences and is fascinated by the way humans interact with each other and with web and computer systems.
Ask the UXperts sessions run for approximately an hour and best of all, they don’t cost a cent. They are text based so there is no audio or video, but a full transcript will be posted up on here in the days following the session.
- Where: The UX Mastery Campfire Chatroom
- When: 3pm Tuesday 14 July PDT or 8am Wednesday 15 July AEST
(or find out what time that is for you)
The post Ask the UXperts: Customer Journey Mapping —with Ruth Ellison appeared first on UX Mastery .
by Sarah Hawk via UX Mastery
No comments:
Post a Comment