For independent app developers, discoverability is not an easy thing to achieve. In all app stores, particularly Google Play, it’s usually the case that a handful of larger, well-known developers dominate the charts. Research suggests that just 3% of the 250 top apps in the Play store were by new publishers and these accounted for just 1.2% of overall app revenue.
A study carried out by Tune found that 47% of users found apps through the Apple Store, whilst 53% of users found apps through Google Play.
Continue reading %Deep Linking in Apps for Improved Discoverability%
by Kerry Butters via SitePoint
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