WordPress Email Marketing Plugins vs All-in-one Options

Signing up to an email marketing service provider is a big commitment in terms of cash; too big for many.

The beauty of running a WordPress blog is that there are free and low-cost plugins for everything. There are dozens of email marketing plugins that can instantly get your site ready to go.

Unlike a one-size-fits-all solution, plugins are used to fill specific needs wherever you find them. They give you the flexibility to customize your site to your near-exact specifications. While this can be extremely cost efficient, a bundle of plugins can sabotage your site’s load speed, which is a MAJOR marketing no-no.

Premium plug-ins can be better but you can still run into server and deliverability issues.

The Problem with DIY Email Marketing

This 'MacGyver' approach to marketing is typically referred to as 'Do it yourself' or 'DIY', and there are two massive problems with trying to run a DIY email marketing campaign from your website servers:

• Server limitations
• Deliverability

Server Limitations

Most website owners host using shared servers with limited resources. You will only be able to send out emails very slowly on these servers. You will find your web host may become unhappy about the server resources you are using and will probably ask you to upgrade to a VPS or dedicated server with more processing power.

Deliverability

On a shared server, you share an IP address with other sites hosted on that server. If one of the other websites has tried sending out emails before, the IP address may have already been flagged as a source of spam, so your important messages will go straight to spam folders and never be seen, let alone opened.

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by Jacob McMillen via SitePoint