Waiting is typically an enormously displeasurable activity: It’s unproductive, boring, and even tense. And so, if you ask users to wait, many of them will refuse. According to a study by Forrester Research, almost half of consumers expect a site to load in two seconds—and if it takes longer than three, 40% leave. So, should […]
Continue reading %How to Make Your Users Enjoy Waiting%
by Aja Frost via SitePoint
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