Ask the UXperts: User requirements: What users say vs what they really need — with Joe Natoli

Next up in our Ask the UXperts series, we’re talking with one of the most energetic and friendly UXers that I’ve had the pleasure of dealing with. That person is Joe Natoli and we’re talking user requirements.

In the session we’ll discuss ways to unpack the qualitative data that we get from user research to figure out what people really want rather than what they just think or say they want – and how that information can be translated into functional requirements. We’ll also touch on ways to find that sweet spot connecting user needs to business goals.

The Details

• Where: Our dedicated ‘Ask Joe’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
• When: 4pm Wednesday 15 June PDT or 6am Wednesday 16 June AEST
  (or find out what time that is for you)

Meet Joe Natoli

Joe Natoli

Joe Natoli is the author of Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers.

His online UX courses serve over 46,000 students, and he has consulted with and trained Fortune 500 and 100 organizations for nearly three decades. His articles, tips and advice can be found at givegoodux.com.

You can also find him on Twitter @joenatoli

How to Ask Your Questions

If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Joe on your behalf. You can submit your questions here. We’ll publish the responses (along with the full transcript) in the days following the session.

Here are a few question ideas to get you started:

1. It’s a well known UX myth that users know what they want! What are some practical ways that we can solicit accurate and actionable user requirements without coaching?
2. What about tips for interpreting those requirements once we have them?
3. How heavily should business goals weigh into prioritising user needs and requirements?

How does Ask the UXperts work?

These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.

The post Ask the UXperts: User requirements: What users say vs what they really need — with Joe Natoli appeared first on UX Mastery.

by Luke Chambers via UX Mastery