LOVE FILA is a unique, mobile-first, responsive website conceived to transport the user into an engaging, immersive and truly unforgettable visual experience. An interactive call-to-action prompts the user to push a key button, after which they are transported into a colorful, super-energized video animation previewing the collection. The splashy graphics and vibrant transitions draw the user into the LOVE FILA experience, playing up and off the clothes and models. To make this animation fully mobile-optimized, the video is build in SVG to ensure a robust, smooth visual experience.
by via Awwwards - Sites of the day
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