Ask the UXperts: Designing a Culture of Experience — with Andy Vitale

More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result  business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to drive innovation forward.

This user-centered experience is about the entire ecosystem from how people discover products or services, to well past interaction across touchpoints. The transparent process of engaging users early and often will forge personal connections with products, allowing organisations to create greater value sooner. Learning how to design WITH users, instead of FOR them, can be an entire cultural shift in thinking for some organisations.

In this session, 3M Health Care UX Design Principal, Andy Vitale, will address how to tackle organisational culture like a design problem. Andy will draw from his experience at 3M about making strides towards a culture of experience. He’ll share insights and tactics for getting a seat at the table, as well as a strategy for maintaining that seat.

He’ll also discuss ways to expand influence and cultivate advocacy.

The Details

• Where: Our dedicated ‘Ask the UXperts’ Slack channel (You’ll need to request an invitation if you haven’t yet joined our Slack channel)
• When: 3pm Thursday 2 March PST or 10am Friday 3 March AEDT (or find out what time that is for you)

Meet Andy Vitale

Andy Vitale is a UX Design Principal at 3M, where he is focused on translating human insights into actionable experiences that improve the healthcare industry. Andy is responsible for leading a team that creates immersive, emotional experiences for 3M Health Care’s enterprise solutions that seamlessly integrate digital and physical workflows for patients, payers and providers.

Aside from his primary role at 3M, Andy is an adjunct professor for Kent State University’s User Experience Design graduate degree program and often speaks at conferences and events.

 

How to Ask Your Questions

If you can’t make the live session but have questions, we’d love to collect them ahead of time and we’ll ask Andy on your behalf. You can ask them in the comments below. We’ll publish the responses (along with the full transcript) in the days following the session.

Here are a few things you’ll take away from the session:

1. An understanding of how a culture of experience can add value within an organisation

2. You’ll learn what it takes to get a seat at the table, and more importantly how to keep that seat

3. How to apply user-centered design principles and tools to expand influence and transform company culture

4. How to identify ways to demonstrate the impact of organisational cultural shift

How does Ask the UXperts work?

These sessions run for approximately an hour and best of all, they don’t cost a cent. We use a dedicated public Slack channel. That means that there is no audio or video, but a full transcript will be posted up on here in the days following the session.

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by Sarah Hawk via UX Mastery