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Naming your business is one of the most exciting yet daunting tasks you have to do as an entrepreneur. The name is the introduction of your business to the world, the first thing that comes out of your mouth when you pitch, the one word you hope people will remember after you speak with them about your company.
Not only is it the first impression, but also, typically speaking, a lasting cornerstone of your business. You can iterate on your business plan, monetization, product, email marketing, logo design—virtually any part of your business’ strategy and execution—as you go, but once you’re set on a name, you will probably want it to stick.
So how do you go about baptizing the product of your professional efforts for hopefully many years to come? Design Thinking can offer some great tools to lead you to the perfect choice.
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Even if you haven’t heard of the term before, you’ve probably already done some sort of design thinking if you’ve ever brainstormed as a group or used sticky notes in a workshop. The frontman of the discipline, Tim Brown, defines it as, “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Continue reading %How to Name Your Business with a Little Help from Design Thinking%
by Anada Lakra via SitePoint
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