One of Mark Zuckerberg’s key New Year resolutions for 2016 was to build his own “simple AI bot” that could help him with the household tasks. Remember the image of the butler, Jarvis from Iron Man? That’s a well-known Hollywood example of how a simple AI works.
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But, what precisely is Artificial Intelligence and how can it solve the most common UX problems today?
Artificial Intelligence (or AI) is an advanced human-like computerized system that has the ability to intelligently manage the activities and systems which humans usually do manually. While bots like Apple’s Siri and Amazon’s Echo are programmed to take on our most mundane tasks, bots like Google’s Deep Dream are inherently creative, helping users in problem-solving, thereby improving their experience.
AI is finding its application across multiple real-time scenarios:
- Handle data explosion - With the advent of smartphones and mobile devices, comes the explosion of data. As the amount of data grows, it is pertinent to have an AI system to analyze, process, organize, and interpret the data.
- The ability to decipher our intent - Netflix can predict from your behavior what kind of TV show or movie will keep you glued to your sofa. Imagine if your AI system can adjust your car’s temperature and turn off the lights when you take your car out of the garage.
- Improving the customer experience - AI can dig deep into details which human eye could probably miss and help you focus on the right data. For instance, Right Click is a chatbot that helps you create websites by involving you in a conversation. Even if you try to divert it with unrelated questions, this AI device will put you back to the actual job of website creation.
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Artificial Intelligence is transforming the way we create user experiences. While movies like Terminator have given us a dystopian idea of AI, the reality is totally distinct. AI is a powerful technology that positively influences consumer behavior and enables businesses to provide a great user experience.
Understanding the role of AI in UX
To begin with, let us look at a few real-life scenarios of how AI is impacting UX today. Context-intelligent chatbots can delight your customer with prompt and timely advice or workarounds. Navigational apps could direct you to your destination effortlessly. With a few taps/clicks, you will receive your favorite meal at your doorstep.
How does this work?
The very thought of developing AI came from the idea of science fictions, that described of machines that could talk, think or feel. AI is a combination of several nascent technologies- machine learning, deep learning, chat bots, augmented reality, virtual reality, robots- to name a few.
AI covers anything to do with infusing intelligence into machines/ devices so that they emulate the unique reasoning power of human beings. All of these can be accomplished by using algorithms that are capable of discovering human behavior patterns and generate insights from the data received and stored by the devices. Artificial Intelligence enabled devices or machines are programmed carefully so that they support in future decision-making.
All this might sound simple, but these are interactions powered by the fast growing AI technology. In fact, when it comes to humanizing customer experience, AI will become an indispensable tool in a UX designer’s kit. However, besides architecting human-like conversations and actions, there is a lot more AI can do in the digital realm for generating outstanding UX.
1. A platform to collaborate
AI is going mainstream with bots and robots fostering human-like interactions with the power of cognitive intelligence. However, robots cannot replace humans completely. Instead, AI nurtures fruitful collaboration in the domain of UX.
For example, TheGrid.io is an algorithm-driven design platform that lets you build highly impressive and optimized websites. The platform is built from the ground up around the concept of continuous A/B testing and refinement layouts. Designers can sift through the multiple options provided by such AI-driven tools and select what works for them.
Like any good assistant, it usually does best when offering fresh options rather than making critical decisions. When designers have an intelligent platform to help them choose a template and verify the same by applying algorithms, it helps them to make more creative decisions.
2. Journey mapping with AI
Continue reading %Can AI Solve Your UX Design Problems?%
by Mukund Krishna via SitePoint
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