Feedback for Coffee is my new Landing Page critique series. Everything is linked below including the takeaways. Please drop me a comment with feedback on the length/depth/audio/slides/scrolling – it’s an experimental format I want to improve – much appreciated!
Want to be a part of the new series? Send Coffee!
Chapters
- 00:00 Intro
- 01:13 People Fish
- 03:28 Newco
- 06:17 Bursts
- 08:53 ComicKult
- 11:23 Outro
Landing Page Takeaways
- Set an objective before you start building your Landing Page
- Embed forms directly in your Landing Page
- Intro Landing Page copy should identify with a user problem
- Testimonials should highlight your service features
- Testimonials should answer potential user doubts
- Remove unfinished sections in your Landing Page
- Use error checking instead of disabling fields
- Spice up your Sign Up buttons
- Link to proactive Social Accounts to show progress
- Avoid specific dates within Launching Soon Landing Pages
- Don’t assume users will scroll the whole Landing Page
- Position your first CTA above the fold
by Rob Hope @robhope via One Page Love
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