Sunday, June 9, 2019

Will TikTok Succeed in Attracting Marketers with its new Ad Targeting Options?

TikTok is exploring new opportunities to attract advertisers by giving an interest-based ad targeting option, letting brands reach a certain segment of the platform’s young audience. According to Digiday, TikTok is testing two ways; interest-based targeting and pixel tracking, the same ad tools...

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by Aqsa Rasool via Digital Information World

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