Facebook’s automated tools are causing more damage to small advertisers than the promised benefits

Advertising on Facebook has a lot of perks. It allows very specific audience-targeting and various options that give the advertisers a lot of leeways to pull out an ad if it isn’t functioning well and invest the money in the one that is. Facebook has been trying to make its platform very safe for...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Arooj Ahmed via Digital Information World