Friday, October 29, 2021

A Study Reveals That TikTok Creators With The Largest Audiences May Not Be The Best For Branded Content

An analysis conducted by research firm RealEyes concludes that mid-tier TikTok creators ended up generating the most amount of engagement, as far as branded content is concerned. TikTok’s gone the way of mass advertising, as did Facebook, Instagram, and Twitter before it. Then again, the revenue...

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by Arooj Ahmed via Digital Information World

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