Tuesday, October 26, 2021

Ad Retargeting Continues to Thrive Despite Apple’s Tracking Restrictions

Apple released a new framework recently called App Tracking Transparency which basically made it so that users were opted out of tracking by default. This meant that apps had to make users opt in to tracking if they wanted the data that was required to facilitate ads, and suffice it to say that...

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by Zia Muhammad via Digital Information World

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