According to the CMOs that were asked questions in the survey, content creation and management was the area in which it could prove most useful. It received a score of 7.37 out of 10 on that front. Another area where ChatGPT could get used is for market research as well as getting insights on the competition, with the chatbot getting scores of 6.1 for each of them.
With all of that having been said and now out of the way, it is important to note that the needs of CMOs can vary greatly based on whether they are working in B2B or B2C businesses. They will both use ChatGPT to obtain first party data through automation as well as by analyzing consumer behavior, however.
CMOs are being tasked to set growth agendas by their bosses, namely CEOs, and using ChatGPT for a few tasks could make that somewhat easier than might have been the case otherwise. In spite of the fact that this is the case, ChatGPT might not be the silver bullet that they are hoping for, although it would certainly help to automate a few processes that would have otherwise had to be done manually.
It will be interesting to see if the use of ChatGPT ends up helping CMOs to obtain better results. If that ends up occurring, we could see the use of AI for such purposes becoming commonplace, similar to how people call each other instead of writing letters or get their news from a website instead of a newspaper. AI is looking to be the wave of the future.
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by Zia Muhammad via Digital Information World
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