US iPhone Purchases At Apple Hit New Low As Most Users Prefer Mobile Carriers

A new study is sharing some very interesting stats about iPhone sales in the US and how people are no longer dealing with Apple through direct means to get their devices.

Instead, they’re resorting to mobile carriers to get the job done with ease, while another option is any retailer. And what’s interesting is how the picture is the complete opposite of what we saw take place before during the times of the pandemic.

In that stressful period, people were more reliant on getting phones through Apple directly instead of the hassle of resorting to mobile carriers.

The latest news on this front comes to us thanks to CIRP who just launched its latest stats that highlighted how carriers are regaining superiority as more buyers are going back to the stores to make a purchase.

During 2021, the CIRP highlighted how Apple was going to hit new highs after 27% of the American clientele purchased mobile phones from Apple Stores or through the company via an online purchase. Meanwhile, carriers had 66% of the majority but that again was a huge low when compared to previous stats for wireless providers.

But the tables surely turned in the year 2022 when the trends were reversing. Tech giant Apple saw shares for iPhones in the US drop by a whopping 24%. And as per the latest stats, the CIRP claims sales for US iPhone via Apple continue to be in decline, reaching a mere 17%. The breakdown provided included 11% arising from Apple’s physical stores while the 6% was from online purchases through Apple.

The biggest winners of them all were mobile carriers that account for a whopping 79% of the total sales of Apple’s iPhones. The CIRP says it feels the biggest factor linked to this are consumers going back to retain shops with 65% of the combined iPhone sales taking place in-store and the rest 35% happening online.

From the stats that are put in front of us, we can see how clients going back to in-store shopping and mobile carriers possessing thousands of points for purchases puts them at a clear advantage against tech giant Apple. Remember, the latter has less than 300 stores in America.

Another top factor that comes into play in this situation is how the carriers have put out some very intriguing incentives in the past few years including the chance to win iPhones free of any cost. And above that, carriers even provide the credit for those free devices over a 30 to 36-month timeframe.

Therefore, it means clients are more than likely to go back to that carrier and attain their iPhone after checking installment balances and providing updates about the status.

Tech giant Apple also provides its fair share of benefits through its Upgrade Program for the iPhone as well as the introduction of an Apple Card. These are some great ways to get enticing offers as well as the best promotions.

However, the major drop in sales means small revenue for the Cupertino firm as fewer clients are going to resort to buying AppleCare’s warranty that lasts for an extended period of time. Other than that, we’re going to see a decline in sales for other accessories from the company when buyers resort to wireless carriers. As you can imagine, both of these endeavors are deemed to be products through which the leading iPhone-making firm generates huge margins.

Hence, it seems like a period of tough luck for Apple.

Read next: New Survey Highlights Major Trust Gap Amongst Clients And Businesses Using AI
by Dr. Hura Anwar via Digital Information World

Why Should You Invest On Your Website?

When it comes to modern business there's one common thread that leaves all players on the same field: Everything is online. It might sound like an exaggeration, but just thinking about it for a few minutes reveals how true this assessment is. After all who out there doesn't have a smartphone and spends at least multiple hours on it a day?

However, when it comes to businesses and brands an online presence is more than just an entertainment choice, it is a need. You might have heard many articles or guides emphasizing the importance of having a website and selling your product online, but the fact is that the real numbers might surprise you even more. So for today, we want to take a look at the key reasons why you might want to invest in your website and hire a dedicated Java, Python, or CRM development company to get your website to the next level.

Now, not everybody will need to arrange for custom CRM software or other high-end solutions, but one way or another you'll want to have a good and constantly updated website and today's goal is to explain all about that in a way that is easy to follow and to digest. So keep on reading to learn all the basics and begin updating your website in shape.

Everybody is buying online

Online retail is comfortable, and that's just a fact. We all have benefitted from it at least once, and the simple fact is that having access to a wide catalog of items from the comfort of your home with just a few clicks on the way is nothing short of amazing. It saves time, it saves money and most importantly it saves people the hassle, which means that clients are way more likely to invest in your product or services if they have an online presence.

Of course, we should look at the data to truly understand how massive of a shift online retail has been for the industry. According to Digital Commerce's calculations, at least 21% of all global sales are online, which means more than a fifth of all possible purchases worldwide are done through a computer or phone screen. However, that's not all, as the same study reveals that 75% of all consumers regardless of income level or nationality shop online at least once a month. So there's no denying how massive the lead potential is.

Additionally, it's important to note the sheer impact the pandemic left on the eCommerce space, as by 2020 the number of online sales had almost doubled as a result of the shift in habits that the pandemic caused. The most interesting part however is to note that these numbers did not go down, and they are still going up, so the market is there and is steadily growing.

This is why having a properly designed custom website can make the difference between a sale and a pass. According to studies, poor website design is one of the main reasons consumers abstain from online sales, as a good presentation not only makes it easier to use your website but also inspires trust in the clients. So if you want to start making a dent in the online sales space? You'll want a solid website by your side.

Your website is synonymous with visibility

Where do you go when you need to find information on something? Chances are you said Google, Siri, or something in that vein, and what do all of these elements have in common? They are online.

Google might as well be the homepage of the internet, and it's the main source of information for countless people around the globe. Which is something you need to take advantage of. A strong online presence not only means that the people who do find your website will remain interested, but it can also lead to more people noticing your website in the first place.

Google ranks websites based on its criteria of quality, which involves, content, product availability, and of course the all-too-famous SEO. However, what many people fail to mention is that site performance also plays a major role in how Google ranks websites. If a site is unresponsive or sluggish when Google bots analyze it it's going to appear less in results, and the only way to avoid that is to modernize your website with a custom design and infrastructure.

by Web Desk via Digital Information World

Worldwide Shipments of Smartwatch Witnessed A Year-over-Year Increase Following Two Consecutive Quarters

Counterpoint’s findings revealed that after the shipments declined continuously for the previous two quarters, Q4 2022 and Q1 2023, worldwide smartwatch shipments grew by 11% in 2023. Huawei is ranked second after two years for the first time, with a 58% year-over-year increase in domestic shipments. North America witnessed a decline of 9%. However, India has noted a surge of 70% year-over-year growth.

The research publication by Counterpoint called Global Smartwatch Model Tracker reported that the shipment in India skyrocketed by 70% year-over-year, acting as the catalyst for the market's recovery worldwide. China also experienced a decent increase in year-over-year smartwatch shipments. Furthermore, a remarkable change in the competitive environment has become apparent, with Huawei rising to the second spot in the rank for its share in the worldwide market.

Woojin Son, Research Analyst, reported that the company Huawei witnessed a notable surge in Q2 2023, now right below the first place in quarterly shipments, a success after two years of staggering behind. The company faced hindrances in growth due to sanctions and the diminished domestic market it faced. Huawei kept pursuing novel flagship products despite the Chinese market experiencing moderate recovery.

Woojin Son further stated that the company introduced new devices, such as the Watch 4 series, in Q2, making it the highest shipment since 2020 quarterly. Huawei is confident in its market recovery.

Leading company Apple witnessed a 10% year-over-year reduction in shipments in Q2 2023, dropping by 8 million units. This was the first time they had experienced such a decline after three years. Market share by Apple also dropped to 22% in Q2 2022.

However, Huawei has found success in the domestic market share, with an increase of 58% in shipments.

Fire-Boltt and Noise are two Indian brands that rose in popularity with a 70% and 86% year-over-year increase, respectively. Products by Noise priced below $50 witnessed a whopping 98% shipments. Fire-Boltt has also experienced similar success in widening its share in the market by focusing on affordable smartwatches.

Another leading contender, Samsung, experienced a 19% year-over-year shipment decrease in Q2 2023. However, its shipments increased in Indian and Chinese markets. On the other hand, in European and North American markets, Samsung faced a 13% and 24% year-over-year decline, respectively.

With an increase of 12% points, reaching 34% regional shipment shares, India has faced success after the stats from the previous year. 88% of Indian products priced below $50 ruled the smartwatch shipments in Q2 2023. boAt, Fire-Boltt, and Noise were responsible for 72% of all the shipments from India.

The Indian market broadening caused the share of Chinese markets to fall. Despite that, shipments from China increased by 5% after Q2 2022. Products below $500 increased to approximately 24% in China regarding revenue.

North America faced a 9% decline in Q2 2023 shipments. However, the revenue increased by 3% due to the demand for top-tier luxury products. Nonetheless, North American shares have declined in worldwide smartwatch revenues after looking back at the performance in Q2 2021 and Q2 2022.

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by Ahmed Naeem via Digital Information World

Meta’s Threads App Refuses To Give Up As It Incorporates More Features To Attract Users

While many of us may have assumed that Meta’s Threads app may not be able to recover from the constant decline in engagement and interest from users, the platform refuses to give up.

The sheer level of optimism must be applauded by the app’s management who are still in the process of launching better features. That could potentially help in getting back the interest and revenue that we once saw at the start of the explosive launch.

The app jumped to 100 million members in a shocking time frame of less than 7 days. This was right after the launch, where a record-breaking growth continued to take place, touching to 128 million users. But since then, the figures kept on stalling and before we knew it, people were no longer interested in using the app as they failed to see anything that sparked their interest.

There was a constant call to have better features to enhance functionalities and while the app’s head Adam Mosseri vowed to work on everything that fans wanted, not a lot of progress was made in that regard, and if it was, the pace was not to the liking of users.

But now, things are changing as Threads is rolling out more elements to capitalize on the early interest of its members. Remember, people chose Threads because it gave them a simplified way to make accounts and retain their followers from Instagram.

Today, the newest stats regarding usage claim that only 10 million people are active on the platform on a daily basis. This is a major stumble from the 49 million that we saw last month. So things are going downhill for sure. Immediate measures were required to make a difference and save the app from further downfall.

At first, people saw Threads as the latest rival to take down Elon Musk’s X app but today, when you compare the stats, you can see how X is functioning with close to 250 million users that remain active on a daily basis. And each session comprises of close to 25 minutes.

• Also read: Delete Your Instagram Account with a Simple and Fun Guide

If you think the dream was over for Threads, it’s not the case. The worry and concern is there as engagement is in decline. But Threads has undergone its web version launch and that was a huge decision to better engagement. It still needs work but things look promising.

Next, the app is looking for better ways to market Threads so more people join the team by creating accounts. Meta’s executives want people to have a greater sense of awareness and such efforts would try to get more users to download and glance over why it’s such a platform that needs to be a part of your daily routine.

Threads usage dropped to new lows?

Zuck just got Adam to turn the Instagram > Threads growth tap on again

Meta is now pushing Recommended Threads amongst Instagram feed posts

h/t @mattstasoff pic.twitter.com/KzCHGiW0my

— Matt Navarra (@MattNavarra) August 31, 2023

Meta has a massive audience when it comes down to its other tools and we can see how its plans to get more people to install the app can assist in making them look in this direction. But at the same time, it’s risky because if the platform fails to provide a great experience and ensure people engage on it, every step of the way, then there’s no point in working so hard.

Threads just require that likeability factor, something that compels users to head in that direction.

The low figures for usage make things seem like things are still at square one but do not be deceived because the time taken for algorithms to grow isn’t much. Hence, fingers are crossed from Meta’s side for a successful future.

Read next: Transforming Surfaces into Virtual Keyboards Revolutionary VR Innovation
by Dr. Hura Anwar via Digital Information World

Innovative Android Malware Exploits Unconventional Data Theft Approach

Trend Micro, a reputable cybersecurity research entity, has recently unveiled a distinct strain of mobile trojan that employs an atypical communication technique to discreetly gather sensitive data from compromised devices. Using a novel protobuf data serialization approach, the virus is much more effective at gathering essential data from its target endpoints.

The "MMRat" malware, named by Trend Micro researchers, first appeared in June 2023, primarily targeting Southeast Asian victims. It's interesting to note that upon its initial detection, popular antivirus scanning services like VirusTotal failed to flag it as harmful, highlighting its complex architecture.

MMRat boasts extensive malicious functionalities, ranging from data aggregation to covert operations. Its multifaceted toolkit includes capturing network, screen, and battery data, extracting contact lists, logging keystrokes, seizing real-time screen content, recording and streaming live camera data, and even uninstalling itself when required.

One of MMRat's standout features is its real-time screen content-capturing capacity, which depends on quick and smooth data transmission. Here, the protobuf protocol assumes a prominent position and becomes essential to the smooth running of the malware. The virus uses a unique data exfiltration protocol and a variety of ports and protocols to enable data interchange with the authorized command and control (C2) server.

Trend Micro's comprehensive report highlights the uniqueness of the C&C protocol, intricately constructed around the Netty network application framework and the Protobuf protocol. This customized architecture encompasses well-structured message formats, incorporating the "oneof" keyword to proficiently handle diverse data types within a unified structure.

The stealthy activities of the infection frequently find refuge in phony mobile app shops posing as official government or dating applications. Significantly, a significant signal is revealed through permission requests despite the sophistication of these deceitful efforts. These malicious apps request permission to use Android's Accessibility Service, which is a blatant sign of their evil intentions. The good news is that users who use care and decline these permission requests effectively neutralize the malware's influence and prevent its potential for harm.

In conclusion, the discovery of MMRat underscores the evolving landscape of mobile trojans. Its strategic utilization of the protobuf data serialization technique to augment data theft capabilities signifies a pivotal shift towards intricate and sophisticated tactics employed by cybercriminals.

Users must maintain caution and skepticism when granting rights to programs, even those that initially seem innocuous, in an age marked by developing security measures and detection techniques. Malicious actors and cybersecurity professionals are still at odds, with the latter working nonstop to outsmart the former's cutting-edge tactics for securing the digital sphere.

Read next: Apple's Hacking Adventure of 130+ iOS Bugs Unearthed with a Little iPhone Magic
by Rubah Usman via Digital Information World

WhatsApp to Roll Out IP Address Protection in Upcoming Update

A major component of WhatsApp’s recent actions has surrounded the instant messaging platform’s attempts to provide more security to its users than might have been the case otherwise. Individuals involved in its Google Play Beta Testing program saw an upcoming update that might greatly expand privacy for WhatsApp users, thereby making it a more secure platform overall with all things having been considered and taken into account.

This upcoming update revolved around encrypting the IP address of individuals taking part in a WhatsApp call. With all of that having been said and now out of the way, it is important to note that you will notice a new toggle in the privacy section, one that will enable you to protect your IP address during a call.

It bears mentioning that this is the same section that can be used to screen calls from users that aren’t already in your contact list. This enables you to avoid calls that might come from scammers and the like, and the IP protection toggle is clearly part of WhatsApp’s wider privacy push. Such features are important because of the fact that this is the sort of thing that could potentially end up keeping users safe while they are exchanging messages on the platform.

However, one downside of turning IP protection on is that it might reduce the voice quality in your calls. Users that want an added layer of protection will be well served, and many would consider this to be a worthy trade off. In spite of the fact that this is the case, others would suggest that the degradation of call quality is not something that they would be willing to contend with.

It is yet to be seen when this feature will get a wider rollout. Only Google beta testers were able to get a look at it so far, so Android users will likely get the update sooner than iOS users. Either way, this update will be rolled out some time this year since it has already reached the beta testing phase which means that it is mostly complete.

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by Zia Muhammad via Digital Information World

TikTok Steps Up Transparency Game by Embracing EU DSA Standards

Do you remember when TikTok was first launched and suffused over every other app? TikTok really has the ability to attract anyone. Are you the one who cannot end their day without surfing on TikTok? Get ready, folks, because TikTok is pulling out all the stops to meet the shiny new regulations in town – the EU's Digital Services Act (DSA). The ones who dance to the beat of their own algorithm are now busting some moves to ensure they're in sync with user rights and data protection.

Keep your cheers to yourself for now since this program has more to offer. According to a recent TikTok announcement, EU customers will soon have the option to reject algorithmic personalization. Yes, you heard correctly. No longer will you feel like a puppet on a digital thread!

But that's just the opening act. TikTok isn't stopping there; they're going full throttle in the transparency department. EU's DSA wants to see platforms like TikTok spilling the beans on how they use your data. It's like a digital version of "tell us all your secrets." To keep things fair and square, these platforms are also supposed to let you opt out of data use if you're not feeling it.

The dancing on TikTok now becomes more complicated. They are launching an EU Online Safety Hub, where they will be displaying all of their DSA goodies. Consider taking a virtual backstage tour to observe the magic in action. This hub is jam-packed with information, including views into the content moderation circus, analyses of their data sorcery, and even a look into their ad-targeting concoction formulas.

Don't get too carried away, though. While it's cool to have all this info, most point back to their Help Center articles. But hey, knowledge is power, even if it's repackaged! All it requires from you is to get to the customer services. After all, this is the least you can do while using a free entertainment app, right?

But wait, there's more! TikTok's got a shiny new trick up its sleeve. They're adding a button that says "Report Illegal Content." It's like being the superhero who spots trouble and calls for backup. You can blow the whistle if you come across anything that smells fishy and goes against the EU rules.

• Also read: TikTok Marks Huge Milestone In AR Technology With The Launch Of Its Effect House AR Studio

Hold on, the show is still going on. TikTok is growing its ad library, which is analogous to a library with more advertisements than books. They're spicing it up with extra campaign information, so they aren't just commercials. Looking for more details of the memorable jingle? You can now.

So, what's the grand finale? Well, TikTok is ready to embrace these new rules, showing their moves on the transparency stage. It's a dance where the audience gets to know the steps, and the performers are making sure they're in tune with the crowd. TikTok is moving to the beat set by the EU's DSA with its customizable features, backstage access, and reporting options. Who would have thought that complying could be so catchy?

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by Rubah Usman via Digital Information World

Transforming Surfaces into Virtual Keyboards Revolutionary VR Innovation

This is 2023 and nothing seems complete without technology. Lets be honest here, can you start your day without the help of any technical tool? Or should we say, can you make your day without any scientific help? Perhaps not. Keeping this in mind, Mr. zukerberg has a surprise for us all.

Meta CEO Mark Zuckerberg recently unveiled a groundbreaking virtual reality (VR) technology that has the potential to transform any flat surface into a virtual keyboard. This development could change the way we interact with digital devices. This cutting-edge VR keyboard technology was unveiled by Zuckerberg in a compelling video posted on his Instagram account. It was created by Reality Labs, a part of Meta specializing in VR. This technology's capacity to enable typing on a virtual keyboard without the need for any additional hardware attachments is what makes it so fascinating.

In the video demonstration, Zuckerberg and Meta's Chief Technology Officer, Andrew Bosworth, are depicted donning Quest headsets while seamlessly utilizing the virtual keyboard. The apparent lack of hardware peripherals, such as wristbands, frequently used to measure finger movements, is one of this demonstration's most intriguing features. Instead, it appears that the VR headgear itself has the fantastic ability to precisely capture finger actions on a simple table and flawlessly translate these motions into virtual reality.

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A post shared by Mark Zuckerberg (@zuck)

During the testing phase, Bosworth was able to type impressively quickly—"almost 120 words per minute," according to Zuckerberg—while he was only able to type about 100 words per minute. These figures hold substantial weight, given that the average typing speed on a traditional physical keyboard is approximately 40 words per minute. This clearly highlights the functionality and efficiency of the virtual keyboard, potentially paving the way for a more streamlined and productive digital interaction experience.

Although this concept is undoubtedly fascinating, a few possible issues come to mind. In his video, Zuckerberg avoided going into the minute intricacies of how this technology works. The table where Zuckerberg and Bosworth both type has sizable fiducial marks that appear to have been placed there purposefully, according to a perceptive observation from UploadVR. The capacity of the VR headgear to precisely monitor finger motions against the table's surface is greatly aided by these markings, which serve as fixed points of reference.

This revolutionary technology prompts us to reflect on its potential implications and broader applications. Imagine a world where any surface can instantaneously transform into a versatile digital interface, granting users the ability to engage with technology in a remarkably intuitive manner. Whether it's in the realm of education, communication, or entertainment, the possibilities appear boundless.

Although the exact workings of this virtual keyboard technology are yet unknown, the direction it takes is clear: closer to fusing the physical world and the digital one. It's thrilling to think about how this breakthrough can spark fresh waves of technological development as we move forward and get closer to a day where reality and virtuality are increasingly entwined. It's exciting to think about how this technology might change how people engage with technology, and we're looking forward to learning more about how it works and how useful it will be.

Read next: Meta’s VR Avatars Are Finally Getting Legs With Live Testing After Much Anticipation From Users
by Rubah Usman via Digital Information World

78% of Zoom Users Lose Their Trust After Disastrous AI Experiment

With so many companies attempting to gain some type of footing in the rapidly growing field of AI, it was only a matter of time before Zoom tried its hand. The video conferencing company saw tremendous success during the pandemic because of the fact that this is the sort of thing that could potentially end up allowing remote workers to conduct meetings. However, this success was not maintained, which is why Zoom gave AI a shot.

With all of that having been said and now out of the way, it is important to note that Zoom tried to scrape user data to train AI earlier this year. While the platform claimed that the data would only be used with consent, users were understandable irate about their video calls being used to train machine learning algorithms, and this led to them trusting Zoom less than might have been the case otherwise.

It turns out that 78.1% of Zoom users lost at least some of their trust in the platform after the AI debacle, as surveyed by HomeSecurityHeroes. 74% stated that they don’t agree with Zoom using their data, 70% feel like Zoom only backtracked after it was called out, and 96% stated that they would be using competitor apps instead with all things having been considered and taken into account.

This has clearly been an unmitigated disaster for Zoom, with the company already struggling to maintain any semblance of growth after the pandemic pushed it to new heights. Betraying consumer trust can be harmful because of the fact that this is the sort of thing that could potentially end up forcing them to jump ship.

In their desire to stay ahead of the curve, Zoom seems to have committed the cardinal sin of changing the terms of service without asking users beforehand. Even though the company has now clarified that no visual or audio data will be used in the future, it appears that the damage has already been done. Only time will tell whether or not Zoom is able to survive this debacle, but chances are that it is already too late.

Read next: Which Nation Is Most Concerned About User Data Being Misused Online? This Study Has The Answer
by Zia Muhammad via Digital Information World

Unveiling Imperceptible Watermarks for AI-Generated Art with Google's Secret Code

Google has launched a mission that would change the very fabric of images in the vast realm of technology, where digital creations and breakthroughs dance to the rhythm of algorithms. Imagine a world where watermarks were woven into the pixels of AI-generated art, hidden from human eyes but identifiable by a complicated system of codes—a world that Google had brought to life with all of its digital magic.

Prepare to be captivated by an exquisite tapestry of intrigue. SynthID, Google's remarkable creation, possesses the artistry to weave enchantment into AI-crafted images by embedding watermarks. It's a touch of magic that adds a mesmerizing dimension to every piece. Unseen by the human eye, these mysterious marks possess the incredible power of identification. They are a true enigma for those without the proper training. Behind this remarkable creation lies Google's DeepMind lab, the genius minds orchestrating this captivating digital puppetry.

The fundamental substance of SynthID remained a mystery. Google's lips were sealed, an intentional action designed to outwit people with malicious intent. While the corporation refused to reveal the secret artwork, it did hint at it: the watermark was "embedded in the pixels of an image." This enigmatic hint alluded to a delicate pixel dance in which a subtle pattern sat beside the main image, hiding like a secret passage in a castle.

The extraordinary fusion of art and technology was no accident. It was skillfully crafted through the use of two powerful deep-learning models, meticulously trained to master the delicate nuances that make this symphony so captivating. The collaboration between these models resulted in a seamless integration of the watermark, making it nearly undetectable to the human eye while guaranteeing its precise recognition. It was as if visionary artists and brilliant scientists had united their skills to craft an enigmatic masterpiece that captivates and intrigues.

But the magic didn't stop there. Google's creation was no delicate flower—it was a robust force resistant to the storms of image manipulation. The watermark retained its identity even after the storms of change—filters, color shifts, and the tumultuous journey through various compression methods. It held its ground, steadfast and unyielding, a guardian of authenticity.

• Also read: GPTBot Web Crawler Gets Blocked by 15% of Top 100 Websites

Despite its remarkable capabilities, SynthID, like any enchantment, had its boundaries. It may encounter difficulties when dealing with complex image manipulations pushing its formidable abilities' limits. However, it's worth noting that Google designed this creation not to be infallible but rather to explore the endless possibilities it offers. While not infallible in every situation, it was a significant step forward. This promise aimed to empower creators, users, and organizations as they navigate the vast landscape of AI-generated content.

Google's ingenuity shines through in its intricate web of algorithms. Like master artists, they have painted a masterpiece that exudes whispers of secrets and responsibility. It beautifully showcases the harmonious union between art and technology, leaving us in awe of their creative genius. As the digital landscape continued to evolve, this creation stood as a beacon of hope, a testament to Google's commitment to shaping the digital world responsibly and responsibly.

Read next: Google's AI Odyssey by Unveiling a Collaborative Cloud Realm
by Rubah Usman via Digital Information World

Google's Genesis Challenges ChatGPT in a Battle of Titans

Once upon a time, in the tech-savvy land of Silicon Valley, giants roamed the digital landscape. Among these giants, Google stood tall, armed with a dazzling array of AI marvels and strategic partnerships. Google ascended the stage at the Google Next conference in the picturesque city of San Francisco on a tragic Tuesday. Google released a treasure trove of cutting-edge AI technology with a flourish worthy of the biggest movie premieres, analogous to a wizard unleashing new spells from a buried tome.

"Gemini," Google's current flagship AI model, was at the forefront of the charge. This digital luminary was created to dethrone the likes of ChatGPT-4 Enterprise, an offering from the OpanAI kingdom. These models, with names that could quickly be taken from a sci-fi epic, promised to transform the fundamental fabric of the AI sphere.

But the tale of Genesis, Google's ambitious venture, didn't end with a mere model. It boasted AI chips, each crafted with the precision of a master blacksmith forging a legendary blade. These chips were the heart of Google's AI arsenal, enhancing its power and efficiency. TPU v5e, the chip's name, wasn't just a chip; it was a "supercomputer" in disguise, a force to be reckoned with.

A whisper swept through the digital woods as the digital dawn broke. Genesis was more than just sheer force; it bore a mystical watermark—a mark invisible to human senses yet implacable against alteration. The SynthID watermark was like the seal of old magic, maintaining the integrity of AI-generated artwork in a world where illusions could be shattered with a click.

But Google's success was hardly a one-man show. It mentioned unity and teamwork and forming alliances with Meta Platforms' LLaMa 2 and Anthropic's Claude 2. These coalitions augmented Google's AI armament like a fellowship in epic fantasy, providing 100 AI models to tackle even the most challenging issues.

The tale turned surprisingly as Google's AI wisdom extended to practical realms. A tool called "Duet AI in Workspace" emerged, offering assistance across the digital kingdom. From crafting emails in Gmail to conjuring custom visuals in Slides, this AI ally sought to make the lives of its users more manageable, like a helpful sidekick in a superhero saga.

However, the splendor did not end there. Google had one more digital trick: PaLM, a text model that could quickly analyze lengthy documents. It functioned like a magical scribe, allowing scholars to decipher even the most extended texts.

The business world was buzzing amid this show. Estee Lauder Companies and General Motors were lured into Google's orbit like players in a cosmic drama contending for the ultimate technical advantage.

Google's recent agreement with the government of El Salvador sparked innovation and added an intriguing geopolitical element to the narrative. This multi-year pact between the tech giant and El Salvador showcases the power of collaboration and highlights Google's commitment to fostering progress on a global scale. The partnership between Google and El Salvador is set to revolutionize digital government, healthcare, and education. Like skilled diplomats in a captivating political drama, they have meticulously laid the foundation for a future filled with immense potential and endless possibilities.

As the curtain fell on this historic announcement, the digital kingdom gasped. The AI titans had revealed their goals, displaying breakthroughs that blurred the limits between science fiction and reality. The duel between Genesis and ChatGPT-4 was a titanic clash, a narrative that captivated not only computer buffs but anybody who marveled at the limitless potential of the digital world. As the drama progressed, new chapters awaited in the ever-changing environment of AI advancement.

Read next: Which Nation Is Most Concerned About User Data Being Misused Online? This Study Has The Answer
by Rubah Usman via Digital Information World

70% of Brands Are Investing More into Product Placements

One of the prime concerns for brands these days is figuring out where they want to put their ad dollars because of the fact that this is the sort of thing that could potentially end up determining their financial success. It turns out that the vast majority of brands, or 70% to be precise, are diverting 10% of their media budgets towards product placements, as highlighted by BenLabs. These involve their products being shown on film and television, something that has been known to generate more sales than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that 75% of consumers based in the US claim that they have looked for a product after seeing it in a film or a TV show. 57% went so far as to make a purchase, so getting eyes on your products in some form of content can certainly be an excellent way to drive up revenue rates especially in a tough financial quarter.

PQ media reports that the total amount spent on product placements will reach a whopping $41.4 billion by 2026. Over half of this, $23.5 billion, will come from the US alone. The US already saw a hefty $15 billion in product placement investments in 2022, and this number is likely going to rise by a large margin over the next few years.

Around 75% of all of these product placements are going to go towards television, with movies getting 15% and digital media currently only getting 4% with all things having been considered and taken into account. It will be interesting to see how this shifts the landscape of global media, since digital media platforms will likely want to incentivize more product placements in order to reap the revenue benefits that they can create.

The rise of product placements might also mean that the dominance of digital marketing is no longer as absolute. Indeed, digital marketing platforms themselves might want to get a slice of the product placement pie, and platforms like YouTube are well positioned for it.

Read next: Global Ad Spends to Cross Trillion Dollar Mark by 2024
by Zia Muhammad via Digital Information World

Not Everyone On The Planet Makes Use Of ChatGPT, New Research Proves

After the launch of OpenAI’s ChatGPT tool, we’ve seen the revolutionary endeavor take over the tech world faster than its makers may have imagined.

And that probably leads most of us to incorrectly assume that every human being on the face of the planet is making use of it or another similar AI venture for a wide range of purposes. This could be related to writing essays, generating plans for home renovations, planning your next travel journey, or simply adding a major degree of automation to your job.

But wait, let’s not get too carried away. The latest study from Pew comprised a poll to gauge how exactly the famous language model compares in terms of popularity with the masses. And to many individuals’ surprise, it’s not as famous as one may have envisioned. Hence, if you always considered it to be a threat to human existence or a feature that might replace you at your job, well, think again.

The recently conducted poll proved how ChatGPT continues to achieve mindshare gains. However, just 18% of American citizens are actually using it. We agree that it varies demographically too with men in the 18 to 29 year age bracket and those attending college are more liable to using such systems. But even in such groups, we saw the figure go up to 30 to 40% maximum.

Whatever the case may be, it’s taking place at a remarkable pace, considering that this technology wasn’t ever considered or spoken about in the past year. Moreover, you never get two-thirds of the American population hearing things about something newly launched in the tech world like phones or gadgets. So clearly, this was news, considering the time span.

In the poll, a lot of respondents spoke about entertainment being a major use for the AI tool while others spoke of using it to learn things for professional reasons like innovation that they’ve never heard about in the past.

A lot of users are using the tool now to gather knowledge about fields that they’re not familiar with. And as you can imagine, the world is so diverse and new happenings are popping up in all shapes and forms, not to mention different domains.

Meanwhile, those people who claim they’ve heard about the popular tool did say the launch severely impacted a long list of software engineers in the industry. Other fields affected included graphic design and journalism/media. Overall, the feelings were mutual about generative AI as a whole and not specifically ChatGPT, the research adds.

As a whole, just 19% of those who happened to be employed had heard about the tool and how it may potentially affect their work in a negative manner. Meanwhile, 27% spoke of having little to no effect.

In other news, a recent polling analysis spoke of researchers mentioning how people generally had a negative mindset regarding AI and its role in everyday life. So many individuals claim AI really ended up making them concerned, keeping the excitement aside. And the deeper they dived down into the subject, the more worry and fear they had about the AI subject.

This is generally in line with the overall sentiments that people have regarding AI technology. People aren’t sure about it because they don’t know what will happen. And that really puts most of us in an uncomfortable situation because the unknown can be unpredictable sometimes.

Who knows, maybe with time, things can change for the better when ChatGPT gets known and is used by far more people in different parts of the world.

Read next: Just 18% of Consumers Trust Brands With Their Data
by Dr. Hura Anwar via Digital Information World

X Gets Its Payment Groove on Transparency in Creator Revenue

Get ready, content creators! X is taking significant steps to improve how they compensate you. Say goodbye to the uncertainty and confusion of not knowing your worth. With a new commitment to transparency, X is opening up their revenue streams like never before. This means you can finally see how much you're earning for your hard work. It's time to celebrate fair compensation and embrace this exciting development from X!

Introducing the revolutionary X's creator ad revenue share program, marking the dawn of a new era. With this latest update, creators can now access unprecedented details that restate all their payment uncertainties. Say goodbye to the stress and hello to transparency! Prepare yourself for a payment summary unlike any other. We're not just talking about a generic overview here, but rather an in-depth breakdown of specific date ranges that will reveal the sought-after ad share payouts you've been waiting for.

Hold on because there's even more good news! X has taken a significant stride toward addressing the long-standing issue of creators depending heavily on their payments. Creators frequently view those additional funds as an integral part of their monthly budget, but it can be a rollercoaster ride when these payments are not as consistent as desired. Thankfully, X is here to provide a solution with its unwavering dedication to ensuring transparency and stability.

It's a bit like Snap's Spotlight funding program saga, where payments were as predictable as a weather forecast in a tornado. This time, X is out to avoid the same pitfall by offering more details and, hopefully, more stability.

Let's delve into the fascinating payment cadence of X. It's reminiscent of a captivating dance routine, starting with a six-month payment period that sets the foundation. Then, gracefully transitioning into a monthly rhythm that keeps things flowing harmoniously.

Finally, embracing a lively two-week tango to add an exciting twist. As X refines its payout schedule to find the ideal rhythm, it's natural to have questions about these changes. What motivates these adjustments? Let's explore and unravel the reasoning behind them together. Why the ups and downs? With this new transparency, X gives creators the answer to those head-scratching questions.

It's essential to keep in mind that appearances can be deceiving. While X may seem like a promising platform, it's worth noting that its payouts are not solely determined by content views. Instead, they prioritize X Premium subscribers, ensuring a more reliable and sustainable income source. So, while more reach might mean more bling, the equation isn't as simple as it sounds. Your content might rock the socks off regular users but leave X Premium subscribers yawning.

Get ready for a game-changing experience. With the added insight X provides, creators now have the power to delve into their payment details effortlessly. Simply navigate to Settings, Monetization, and Ads Revenue Sharing and uncover all the answers you've been waiting for. No more uncertainty or confusion - let X shine a bright light on those payment mysteries.

In today's digital landscape, many individuals are earning a living through their online presence. X's commitment to transparency is genuinely refreshing. It's akin to peeling back the curtain on a magician's tricks — it leaves you in awe and empowers you with valuable knowledge and insights.

Let's give X a round of applause for taking its payment system to the next level. Say goodbye to ambiguous payment amounts and complicated billing cycles because now there's a more straightforward path to accessing those valuable revenue streams. When content creators can enjoy financial stability, it's a win-win situation that benefits everyone involved.

Read next: The Twitter to X Rebrand Saga with the Downloads, Confusion, and Surprising Revenue
by Rubah Usman via Digital Information World

Meta's Metaverse March Goes Mobile as Horizon Worlds Beta Test Lands on Phones!

Ladies and gentlemen, the metaverse momentum just keeps on rolling, and Meta is taking it to the streets – or should we say, to your mobile screens! Brace yourselves, because Meta is about to unleash the beta test of Horizon Worlds on mobile devices, inviting us all to a new dimension of digital interaction.

Picture this: effortlessly swiping through your phone, taking control of a virtual reality avatar, and immersing yourself in Meta's captivating virtual realm – all right at your fingertips. It's an unparalleled fusion of gaming sensation and real-life adventure, and Meta is extending an invitation for you to be a part of this extraordinary journey.

Hold on a moment, because here's an exciting twist - although the VR avatars may not have legs just yet (which might disappoint some avatar fashionistas), the mobile players do! That's right, Meta is diligently working on perfecting the presentation aspect to ensure that your avatar confidently struts its stuff with impeccable style.

Horizon Worlds on mobile is Meta's strategic play to tap into the next-gen wave of digital natives who've grown up communicating through screens. Think about it – gone are the days of riding bikes to meet friends at the local hangout. Instead, kids these days are flocking to virtual game worlds like Fortnite, Minecraft, and Roblox for their social fix.

Meta is strategically investing in the future of digital interaction to propel the metaverse agenda forward. Through a carefully crafted plan, they aim to seamlessly transition users from their current digital platforms to Meta's cutting-edge and immersive virtual spaces. The goal is to provide users with a more expansive and captivating online experience unlike anything they have seen before. And they're not stopping at mobile – with the Quest 3 headset on the horizon (pun intended), Meta's preparing for a multi-pronged metaverse takeover.

A look at Meta Horizon Worlds Mobile (running on Pixel 6a) pic.twitter.com/c4eJHJJG7o

— Luna (@Lunayian) August 25, 2023

The Horizon Worlds mobile experience is the perfect solution for both mobile users and VR enthusiasts looking to seamlessly enter the world of immersive virtual reality. With its innovative features, it serves as a bridge that connects these two groups, providing a smooth transition into the captivating realm of VR. Get ready to embark on an extraordinary journey like never before!

Meta is paving the way for an incredible future where your avatar goes beyond being a mere character on a screen. It becomes an integral part of your digital identity, allowing you to immerse yourself in diverse activities and experiences that mirror real-life interactions. This innovative vision opens up endless possibilities for personalization and seamless integration between our physical and digital lives.

Now, if you're sitting there wondering, "Is the metaverse even a real thing?" – don't worry, you're not alone. While it might seem like the metaverse is a concept lost in the digital cosmos, it's slowly but surely creeping into the mainstream consciousness.

Meta's strategic expansion into the mobile realm is a crucial step towards making the metaverse accessible to everyone. By embracing mobile technology, Meta is breaking down barriers and bringing this futuristic concept closer to reality. This forward-thinking move paves the way for a more inclusive and immersive experience in the metaverse for all individuals.

The key to unlocking the full potential of the metaverse lies in taking small, but purposeful steps towards creating a seamless integration with our everyday lives. Just like any great adventure, it all begins with that first step – or in this case, downloading a single app. By starting small, we can gradually adopt and embrace the metaverse experience into our daily routines.

So, whether you're a VR aficionado or a mobile maverick, get ready to dip your toes into the metaverse waters. Horizon Worlds on mobile is set to redefine how we interact, socialize, and play in the digital realm. The future is knocking, and Meta's got the key to unlock it – one app at a time.

Read next: How to Delete an Instagram Account (The Easy Way)
by Rubah Usman via Digital Information World

Musk, Zuckerberg, and More to Converge with Chuck Schumer's AI Extravaganza

Ladies and gentlemen, take your digital notepads and virtual popcorn, for Senate Majority Leader Chuck Schumer is going all out for an AI forum that will leave tech enthusiasts and AI connoisseurs weak in the knees. And guess who gets an invite? Elon Musk, Mark Zuckerberg, Sundar Pichai, Sam Altman, and Satya Nadella are among the tech world's rock stars. Yes, you read that correctly - it's a star-studded cast eager to go deep into the world of artificial intelligence.

Set to be a closed-door spectacle on September 13, Schumer's forum is a veritable tech who's who gathering, promising to ignite discussions that could shape the future of AI. And in case you're wondering, this is no one-sided affair. Schumer's office ensures us that this event is going to be as bipartisan as it gets, because AI transcends party lines, folks.

With governments all around the world grappling with the potential dangers of this burgeoning technology, it's apparent that AI fever is at an all-time high. Not to mention OpenAI's ChatGPT, which has essentially made AI the hip kid on the block in recent months.

But wait, there's more! Schumer, in all his AI-forward wisdom, teased back in June that he was cooking up a forum that would give AI policies a serious makeover. And he's not messing around. He's not just bringing the traditional suspects; he's bringing the cream of the crop in AI development, CEO brilliance, scientific capability, lobbying power, community leadership, worker insights, and even national security know-how - all under one virtual roof.

Schumer's ambition for this rendezvous is crystal clear. He's not aiming for just a casual chinwag; he's going big, he's going bold, and he's out to pack years' worth of brainstorming, strategizing, and policy-forming into a matter of months. Talk about a high-speed AI brainstorm!

Do you ever wonder why there is so much excitement surrounding AI? It's because this technology is anything but ordinary. Generative AI, the true magic behind it all, can create text and images that are incredibly lifelike. So realistic, in fact, that even someone as astute as Sherlock Holmes would have a hard time distinguishing them from the real thing. It's safe to say that generative AI is truly a game-changer in every sense of the word. It's like the internet's rebellious cousin that's here to shake things up.

And let's not forget President Joe, who chimed in on the AI symphony. He's been pondering the risks of AI on national security and the economy, and he's not keeping it to himself. He's actively seeking expert advice, because AI isn't just some shiny new toy – it's got the potential to reshape the world as we know it.

So buckle your seatbelts, clear your calendars, and get ready for a symposium that will echo throughout the AI universe. Schumer's AI gala is the Met Gala of the tech world, and you'll have a front-row seat to see the minds behind the AI revolution brainstorm, debate, and ideally pave the path for an AI future that's as exciting as it is ethical. Prepare to be enlightened by AI, since September 13 will be one for the books - the AI playbook, that is!


Photo: Freepik/Rawpixel
Read next: Global Ad Spends to Cross Trillion Dollar Mark by 2024
by Rubah Usman via Digital Information World

Delete Your Instagram Account with a Simple and Fun Guide

Instagram has the potential to propel your idea to new heights, but let's be honest: it's not always the best fit. If you're at a crossroads and wondering how to end your Instagram journey, don't worry! There is a way out: delete your Instagram account permanently. Here's a step-by-step method on making it silky smooth.

Backup Before the Farewell

Consider grabbing a keepsake before embarking on this digital farewell. Although it will not include your photographs and videos, Instagram allows you to save account data in computer-friendly forms such as HTML or JSON. While your memories will not accompany you, your data will be able to find a new home.

Deleting on iOS: The Apple Way

If you are an iPhone user and wonder how to delete your Instagram account on it, worry not because you are at just the right place. Follow this step-by-step guide below to make it happen.

Step 1:

First of all, grab your iPhone and open the Instagram app. Now head to your profile by tapping on the profile icon at the bottom. Spot the trio of lines at the top right? Tap on them.

Step 2:

You will see the option of "Settings". Tap on it and scroll until you find "Account center."

Step 3:

You will see the "Personal information" option. Brace yourself, Instagram may try to persuade you to deactivate, but if you're adamant, go to choose "Delete Account."

Step 4:

Instagram adores double-checks - it's all about dedication. Confirm your decision and prepare for the next round.

Step 4.1: Confirmation round two.

Instagram takes its time in a world that values seconds. This is like that last glimpse before jumping - obnoxious but with a dash of wisdom. Instagram is concerned, people!

Step 5: Why the parting?

Instagram wants closure and wonders why. Your response is required, much like cleaning up your room before leaving. Don't forget to whisper your password as well. When you click the "Delete @username" button, your account is permanently deleted.

The Grace Period

Now that you have attempted to delete your Instagram account, you will cut your ties from the social world. But sometimes, after taking a heavy step, you might want to undo it and go back to your old world. Your Instagram life won't be visible anymore, but there's a chance to deactivate your account so you can get back to it after your break.

Breaking Up with Instagram on Android

Deleting your Instagram account on an Android phone is like a breeze. Follow the instructions down below to delete your Instagram account from Android.

Step 1:

Open your Instagram account and tap on the profile icon placed at bottom right corner of the screen.

Step 2:

Now that you have entered in your profile you can see three hamburger shaped lines at the upper right corner of the screen. Tap on these lines to open the settings menu.

Step 3:

In the setting menu your first option will be account centres. You will also see the "see more in the account centres" option at the same time. Tap on it.

Step 4:

Now that you have entered a new page look out for the option of "personal details". Tap on this option to proceed further.

Step 5:

On this page you can see the option of "account ownership and control", tap on this option.

Step 6:

Now, there are two options on your screen. One option tells you to temporarily disable your account by disabling your Instagram account. You can always get back to it from where you left off. The other option is to delete your Instagram account. Remember, there is no going back once you delete your Instagram account. You can lose all your data, pictures, videos, reels, followers, and everything you have saved on your account.

If you want to delete your Instagram account, tap the deleting option.

Step 7:

No press or tap The continue button to wipe off your Instagram account permanently. There there, you have successfully done it. See, we told you, it's that easy.

Deleting Instagram Account on PC/Laptop:

If you cannot delete or not willing to delet your instagram account on iOS or Android, say hellow to the laptop way. Follow these steps below to fulfil the requirement.

Step 1:

Open your browser and type “www.instagram.com” in the search bar. Now log in to your instagram account.

Step 2:

you will see three horizontal lines saying “more” at the bottom left side, tap on the option of “settings” located at the top.

Step 3:

You will see the option of “Account centers” at the left side of the screen. Look closely and you will find “see more in the account centers”, tap on this option.

Step 3:

Now, a new window is opened. Look for the “Personal details” option amidst the list below and tap on it. In the personal details option, you will see “account ownership and control” at the bottom. Tap on this, too.

Step 4:

You will see two different options on your screen. One is to temporarily disable your account, which means you can always get back to your Instagram account once it is disabled. Nothing will be deleted from your disabled account; you can enable it by adding your login credentials. The other is to permanently delete the account. Choose the one wisely.

Step 5:

If you want to delete the account forever, select that option and then move to the next window..

Step 6:

Select the “deleting account” option from the menu and tap on continue. Voila! Your instagram account has been deleted.

Timing Is Everything: When to Bid Adieu

Uncertain about a breakup? Consider the trial deactivation - separation. It is only a brief hibernation; your account can be revived. However, once you pass the deletion bridge, there is no turning back.

When to Say Goodbye: Scenarios for Deletion

1. Instagram Is Not Your Business Partner

Is Instagram working hard for your company? If not, you should reconsider your plan. A great social media presence isn't made in a day, and neither is Rome. Audit, re-calibrate, and then make a decision.

2. Your Ideal Audience Isn't on Instagram

Your content may be rich, but it's a lonely gold mine if your audience isn't tuned in. My friend, different platforms for different dreams.

3. Juggling Multiple Hats

Is it possible to have too many accounts? It's time to say goodbye to the extras if they're generating a digital identity crisis. Confusion is drowned out by a single voice.

So there you have it, the ultimate way to putting an end to your Instagram saga. Whether you're swiping on iOS, tapping on Android, or typing away on your desktop, remember that the trip is what matters. Until we meet again, far beyond the 'gram!

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by Rubah Usman via Digital Information World