The general consensus surrounding AI is that it might cost a lot of people their jobs, but in spite of the fact that this is the case, it might also be a necessary tool to use at this current point in time. The economic crisis has put a significant strain on practically every industry out there, and in the case of creative professionals, 85% are being asked to make more content all while working on the smallest budget possible.
76% of them say that strategic pivots have become rather necessary because of the fact that this is the sort of thing that could potentially end up allowing them to keep their productivity as high as it needs to be. AI solutions might be one of the many pivots they can go for, since it can help them to be more productive than might have been the case otherwise all while staying within their tight budgets.
This data comes from a survey conducted by PhotoShelter, and it reveals just how urgent the need for AI truly is in this sector. 50% of the people that responded to this survey said that streamlined content creation tools are a necessity with all things having been considered and taken into account. 42% said that brand engagement is a lot hard to get than it used to be, with 38% mentioning the challenges of creating content and increasing the quantity of social media followers they have.
As a result, 60% of marketers now say that they have already integrated AI into their content creation workflows, and 56% mentioned that their employers have increased budget allocations for AI. 39% also stated that their companies are going to increase budget allocation for AI in the coming year.
AI might be the key to increasing revenue according to 78% of survey participants. However, this shift to AI may also lead to layoffs, which might explain why marketing and creative professionals are so hesitant about it. If they become too reliant on it, companies might start to reduce their staff and switch over to an entirely AI based model.
On the flip side, using AI technology also brings its fair share of concerns. While many marketers believe AI can assist in content creation, it's noteworthy that others harbor ethical concerns about its use in content, marketing, and branding. Sixty-six percent of marketers are worried about bias in AI-generated content, while fifty percent lack trust in its suitability for branding and marketing.
In conclusion, while AI presents an opportunity for increased productivity and revenue, its integration raises concerns about job displacement and ethical considerations, highlighting the complex landscape of its adoption.
Read next: 41% of Marketers Say AI is Less Creative Than Them
by Zia Muhammad via Digital Information World
"Mr Branding" is a blog based on RSS for everything related to website branding and website design, it collects its posts from many sites in order to facilitate the updating to the latest technology.
To suggest any source, please contact me: Taha.baba@consultant.com
Wednesday, February 7, 2024
Microsoft Introduces New Security Feature for Online Business Verification
Microsoft has updated its Entra Verified ID service, which businesses use to confirm a customer's identity. This service helps in securely logging into services like banking or verifying employment online. The latest addition to this service is called Face Check, aimed at enhancing security for businesses operating online.
Face Check adds a facial recognition step to verify someone's identity. It works by comparing a person's recent selfie to the photo on their official documents like a passport or driver's license. Microsoft's technology then calculates how closely the two images match and provides this match as a percentage.
This approach is designed to add an extra layer of security. It's particularly useful for important transactions or when accessing sensitive information. Microsoft suggests that Face Check could be used for various purposes, including issuing passkeys to employees or helping with password resets.
Microsoft has emphasized privacy with this new feature, stating that it does not store any of the images used during the Face Check process. Businesses will only receive the match percentage without accessing any photo data. Currently, Face Check is being tested and has been adopted by IT service company BEMO for employee identity verification.
In the future, Microsoft plans to broaden the capabilities of Entra Verified ID. This will include verifying a person's work history or legal status. More details on these expansions are expected to be announced soon.
Read next: YouTube Transforms Into Gold Mine For Creators As Payments Cross $70 Billion In Just Three Years
by Mahrukh Shahid via Digital Information World
Face Check adds a facial recognition step to verify someone's identity. It works by comparing a person's recent selfie to the photo on their official documents like a passport or driver's license. Microsoft's technology then calculates how closely the two images match and provides this match as a percentage.
This approach is designed to add an extra layer of security. It's particularly useful for important transactions or when accessing sensitive information. Microsoft suggests that Face Check could be used for various purposes, including issuing passkeys to employees or helping with password resets.
Microsoft has emphasized privacy with this new feature, stating that it does not store any of the images used during the Face Check process. Businesses will only receive the match percentage without accessing any photo data. Currently, Face Check is being tested and has been adopted by IT service company BEMO for employee identity verification.
In the future, Microsoft plans to broaden the capabilities of Entra Verified ID. This will include verifying a person's work history or legal status. More details on these expansions are expected to be announced soon.
Read next: YouTube Transforms Into Gold Mine For Creators As Payments Cross $70 Billion In Just Three Years
by Mahrukh Shahid via Digital Information World
X Plans to Launch a Feature for Publishing Long Articles
Elon Musk is working on turning X into a go-to place for news, challenging traditional media outlets. He believes X can offer truth directly from the public, despite skepticism from many about this claim. To support more detailed updates, X has already made it possible to write longer posts. Soon, users will get to publish full-length articles right on X. This new feature is in the testing phase and might get its own special section in the app.
This update, called "X articles," will allow users to write and share their own blog-like posts. Each article will have a custom link in the X feed, showing a picture, a headline, and a short summary. This approach is quite similar to the old link preview format on Twitter, which Musk removed but then brought back due to its practicality.
Screenshots: Digital Information World
Like Facebook's "Instant Articles," these X articles will load quickly and look appealing because they are built to fit within the app. However, Facebook stopped using Instant Articles as they didn't align with how people used the app anymore.
Despite this, X is reintroducing several features that seem familiar, like live-streaming and video calls. Musk hopes that adding the ability to publish articles directly on X will attract more creators to the platform. This might even come with a way for creators to earn money, though the details are still not clear.
Musk, who supports the Republican party, aims to use X to highlight important political topics, especially with the U.S. election coming up. He hopes that by enabling users to publish articles on these topics, X will become a significant tool for sharing political viewpoints.
The launch date for this feature is not announced yet, but it's expected to come out soon. It could offer a new space for those interested in Tesla, Republican viewpoints, or political theories to share and read articles. It also promises new possibilities for content creators looking for more ways to reach audiences and possibly make money.
Read next: YouGov: 82% Oppose Brain Chip Implants, 10% Undecided, 2% Willing for Testing, 5% Open Within Year
by Mahrukh Shahid via Digital Information World
This update, called "X articles," will allow users to write and share their own blog-like posts. Each article will have a custom link in the X feed, showing a picture, a headline, and a short summary. This approach is quite similar to the old link preview format on Twitter, which Musk removed but then brought back due to its practicality.
Screenshots: Digital Information World
Like Facebook's "Instant Articles," these X articles will load quickly and look appealing because they are built to fit within the app. However, Facebook stopped using Instant Articles as they didn't align with how people used the app anymore.
Despite this, X is reintroducing several features that seem familiar, like live-streaming and video calls. Musk hopes that adding the ability to publish articles directly on X will attract more creators to the platform. This might even come with a way for creators to earn money, though the details are still not clear.
Musk, who supports the Republican party, aims to use X to highlight important political topics, especially with the U.S. election coming up. He hopes that by enabling users to publish articles on these topics, X will become a significant tool for sharing political viewpoints.
The launch date for this feature is not announced yet, but it's expected to come out soon. It could offer a new space for those interested in Tesla, Republican viewpoints, or political theories to share and read articles. It also promises new possibilities for content creators looking for more ways to reach audiences and possibly make money.
Read next: YouGov: 82% Oppose Brain Chip Implants, 10% Undecided, 2% Willing for Testing, 5% Open Within Year
by Mahrukh Shahid via Digital Information World
Tuesday, February 6, 2024
Reservations About Google’s Third-Party Cookie Depreciation Gives Amazon Edge With Mega Ad Data Deal
In case you didn’t know, the CMA in the UK has expressed plenty of reservations about Google’s Privacy Sandbox.
This means saying hello to a less-than-likely chance of it getting rid of third-party cookies but what might appear like a loss for Google is a gain for the likes of Amazon who has just managed to strike a massive Ad Data Deal.
The company reached a historic deal with one of the United Kingdom’s biggest publishers of all time. This means saying hello to access to data belonging to customers linked to targeted ads.
The agreement was one of the first of its type taking place in the EU region and it arrives in regards to the firm’s plans to depreciate cookies belonging to third parties during the latter part of the year.
The reason why the news is making headlines has to do with the fact that we’ve got plenty of advertisers trying to search for better options that go beyond the likes of cookies for targeting purposes that arise in the form of ads.
So such a deal can serve as the best form of competition and as alternatives for clients seen online that are deemed to be high value.
So how does such an agreement work? Well, this type of deal would enable the Reach firm to enter a contextual first-party data agreement with Amazon where data regarding articles that people adore are on display.
The data would be used by Amazon to better target advertising across various UK publisher websites and give advertisers a lot of chances to carry out effective advertising around the globe.
For now, plenty of financial details are hidden and not being disclosed online, keeping brand safety at the top of the list. The company Reach says it hopes to make the most of it and ensure the advertising tool is in place so that publishers can benefit. This would make sure ads are displayed right next to content that users engage in regularly and love.
The collaboration assists Amazon in targeting a specific type of audience that deals with publications from Reach like OK and Mirror, as well as Daily Star.
Third-party cookies might not seem like a big deal but they are. They’re the names allotted to tiny data pieces placed across users’ devices by a certain webpage that’s different from what a user might have landed on. It would track browsing history and enable personalized ads, depending on what the activity of the user might be.
So what does tech giant Amazon have to say on this front? For starters, the Ads director for the EU explained how ad tech sales keep on informing how shifts in the industry must be accounted for. This is true for those places where cookies are not up for grabs and therefore are critical in terms of creating actionable insights that allow advertisers to attain the right audience and not compromise upon reach.
Photo: Digital Information World - AIgen
Read next: 41% of Marketers Say AI is Less Creative Than Them
by Dr. Hura Anwar via Digital Information World
This means saying hello to a less-than-likely chance of it getting rid of third-party cookies but what might appear like a loss for Google is a gain for the likes of Amazon who has just managed to strike a massive Ad Data Deal.
The company reached a historic deal with one of the United Kingdom’s biggest publishers of all time. This means saying hello to access to data belonging to customers linked to targeted ads.
The agreement was one of the first of its type taking place in the EU region and it arrives in regards to the firm’s plans to depreciate cookies belonging to third parties during the latter part of the year.
The reason why the news is making headlines has to do with the fact that we’ve got plenty of advertisers trying to search for better options that go beyond the likes of cookies for targeting purposes that arise in the form of ads.
So such a deal can serve as the best form of competition and as alternatives for clients seen online that are deemed to be high value.
So how does such an agreement work? Well, this type of deal would enable the Reach firm to enter a contextual first-party data agreement with Amazon where data regarding articles that people adore are on display.
The data would be used by Amazon to better target advertising across various UK publisher websites and give advertisers a lot of chances to carry out effective advertising around the globe.
For now, plenty of financial details are hidden and not being disclosed online, keeping brand safety at the top of the list. The company Reach says it hopes to make the most of it and ensure the advertising tool is in place so that publishers can benefit. This would make sure ads are displayed right next to content that users engage in regularly and love.
The collaboration assists Amazon in targeting a specific type of audience that deals with publications from Reach like OK and Mirror, as well as Daily Star.
Third-party cookies might not seem like a big deal but they are. They’re the names allotted to tiny data pieces placed across users’ devices by a certain webpage that’s different from what a user might have landed on. It would track browsing history and enable personalized ads, depending on what the activity of the user might be.
So what does tech giant Amazon have to say on this front? For starters, the Ads director for the EU explained how ad tech sales keep on informing how shifts in the industry must be accounted for. This is true for those places where cookies are not up for grabs and therefore are critical in terms of creating actionable insights that allow advertisers to attain the right audience and not compromise upon reach.
Photo: Digital Information World - AIgen
Read next: 41% of Marketers Say AI is Less Creative Than Them
by Dr. Hura Anwar via Digital Information World
Influencer Marketing Report for 2024 Reveals Marketers' Confidence in Its Efficacy Despite Budget Constraints
Aspire's new report on influencer marketing shows some interesting trends for 2024. After looking at data and surveys from over 700 marketers and creators, here's what stands out.
Most marketers, about 69%, plan to spend more on influencer marketing despite budget challenges. This shows they believe in the power of influencers to promote their brands.
Instagram remains a top choice for brands, with 90% planning to boost their activity there. However, TikTok is catching up, especially among creators. About 89% of creators say they'll focus more on TikTok than Instagram.
YouTube creators are seeing a lot of engagement, with an average rate of 49.5%. This is much higher than other platforms, proving that longer videos still have a big audience.
Surprisingly, 93% of creators are okay with working just for free products if they like the brand enough. But it's also important for brands to pay creators fairly for their work to maintain a good reputation.
Nano-influencers, or those with a smaller following, get the highest engagement rates, averaging 4.39%. This shows that even people with fewer followers can have a big impact.
Because of this, 64% of brands are choosing to work with smaller creators. They value realness over the number of followers.
Over the last year, 57% of creators haven't changed their rates. This stability is interesting given how influencer marketing is growing.
Marketers find that content made by influencers does better than other types of brand content. About 63% say it's more effective at engaging audiences.
Lastly, video content is becoming more important. A whopping 94% of brands plan to focus more on making videos, seeing the success of platforms like YouTube and TikTok.
Read next:
70% of SMBs Repurpose Content, Here's Why
80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Mahrukh Shahid via Digital Information World
Most marketers, about 69%, plan to spend more on influencer marketing despite budget challenges. This shows they believe in the power of influencers to promote their brands.
Instagram remains a top choice for brands, with 90% planning to boost their activity there. However, TikTok is catching up, especially among creators. About 89% of creators say they'll focus more on TikTok than Instagram.
YouTube creators are seeing a lot of engagement, with an average rate of 49.5%. This is much higher than other platforms, proving that longer videos still have a big audience.
Surprisingly, 93% of creators are okay with working just for free products if they like the brand enough. But it's also important for brands to pay creators fairly for their work to maintain a good reputation.
Nano-influencers, or those with a smaller following, get the highest engagement rates, averaging 4.39%. This shows that even people with fewer followers can have a big impact.
Because of this, 64% of brands are choosing to work with smaller creators. They value realness over the number of followers.
Over the last year, 57% of creators haven't changed their rates. This stability is interesting given how influencer marketing is growing.
Marketers find that content made by influencers does better than other types of brand content. About 63% say it's more effective at engaging audiences.
Lastly, video content is becoming more important. A whopping 94% of brands plan to focus more on making videos, seeing the success of platforms like YouTube and TikTok.
Read next:
70% of SMBs Repurpose Content, Here's Why
80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Mahrukh Shahid via Digital Information World
Monday, February 5, 2024
Kids' Online Habits: Roblox and TikTok Lead, Generative AI Apps Gain Traction - Qustodio Report
Social media trends are always evolving and now with the use of VR, AR, and other AI technologies, users are finding different ways to engage with each other online. Surely, these new trends of online engagements are going to impact the next generation of young consumers. A report by Qustodio shows how the young generation of people are engaging themselves in new trends on different social media platforms. The report is based on a survey of 40,000 US families with kids ages between 4 to 18 years.
The report outlines the social media platforms where kids spend their time. It was revealed that kids are spending an average of 2 hours daily playing Roblox, a popular online game. Kids are also spending another 2 hours on average of their day on TikTok. However, in 2023, TikTok remained the most-blocked social media app for its influence on mental health and security concerns. Parents worldwide restrict access due to its controversial challenges, marking its second consecutive year as the top-blocked app.
Data from 2022 showed that kids from ages 4 to 18 spent an average of 107 minutes but now those minutes have increased to 112 minutes average per day in 2023. These stats have made TikTok the most famous social media app among the younger generation. Instagram is the next popular app after TikTok, followed by Facebook and then Pinterest.
Snapchat is also one of the most popular apps among young people but it is under the category of “Communications”. If it was under the category of “social media apps”, it would have been the second most popular social media app after TikTok. The report also shows that the younger generation is also interested in using generative AI apps. 20% of the kids in the survey used ChatGPT in 2023, which makes it the 18th most visited website in 2023.
The report also sheds light on how parents are using different parental control tools to supervise their kids’ activities. Many parents are using parental controls in different gaming and educational apps to monitor their children's activities. You can read the whole report to see comprehensively how kids are engaging on social media sites.
Read next: Survey: 80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Arooj Ahmed via Digital Information World
The report outlines the social media platforms where kids spend their time. It was revealed that kids are spending an average of 2 hours daily playing Roblox, a popular online game. Kids are also spending another 2 hours on average of their day on TikTok. However, in 2023, TikTok remained the most-blocked social media app for its influence on mental health and security concerns. Parents worldwide restrict access due to its controversial challenges, marking its second consecutive year as the top-blocked app.
Data from 2022 showed that kids from ages 4 to 18 spent an average of 107 minutes but now those minutes have increased to 112 minutes average per day in 2023. These stats have made TikTok the most famous social media app among the younger generation. Instagram is the next popular app after TikTok, followed by Facebook and then Pinterest.
Snapchat is also one of the most popular apps among young people but it is under the category of “Communications”. If it was under the category of “social media apps”, it would have been the second most popular social media app after TikTok. The report also shows that the younger generation is also interested in using generative AI apps. 20% of the kids in the survey used ChatGPT in 2023, which makes it the 18th most visited website in 2023.
The report also sheds light on how parents are using different parental control tools to supervise their kids’ activities. Many parents are using parental controls in different gaming and educational apps to monitor their children's activities. You can read the whole report to see comprehensively how kids are engaging on social media sites.
Read next: Survey: 80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Arooj Ahmed via Digital Information World
Sunday, February 4, 2024
Cyberattacks Are Getting More Creative, Here's What You Need to Know
Charles Harry, an associate professor and director of the University of Maryland's Center for Governance of Technology and Systems, not to mention the former cyberwarfare expert for the NSA, has stated that cyberattacks are becoming a lot more complex. As a result of the fact that this is the case, they might come from places that you weren't expecting, which would make them a great deal more harmful than might have been the case otherwise.
According to Harry, these are the five least suspected places that a cyberattack could end up originating from:
LinkedIn
In the age of self promotion, LinkedIn has become a breeding ground for malicious actors that want to get you to click on some type of a link. They might pose as recruiters because of the fact that this is the sort of thing that could potentially end up making your more likely to fill out a form, but if you were to try to upload your resume, your system would get infected by malware.
Image: Digital Information World - AIgen
Read next: Survey: 80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Zia Muhammad via Digital Information World
According to Harry, these are the five least suspected places that a cyberattack could end up originating from:
Your favorite website
Browsing popular websites is a great way to pass the time, but you should steer clear of any tempting ads that you end up seeing while you’re there. With all of that having been said and now out of the way, it is important to note that clicking on these ads might make you fall prey to something called malvertising, so it’s best to avoid interacting with them.Flash drives
It’s quite common to get handed a free flash drive at a convention of some sort. It bears mentioning that these drives can contain malware, which is why you should never use hardware that you got from an untrustworthy source.Personal printers
Owning a printer can be useful, but on the off chance that you get a notification asking you to download an update, you should never ignore it. These notifications are sent by the company whenever there is a security threat, although you should make sure that the source is legitimate.People you know
You’d never expect a loved one to scam you, which is exactly what makes deepfakes and voice cloning so dangerous. In a nutshell, a malicious actor might pose as someone you know to ask for money, or to get you to give up your account details or password.Image: Digital Information World - AIgen
Read next: Survey: 80% of Consumers Prefer Free Services, Apps And Digital Content, Willing to Share Data for Ad-Based Access
by Zia Muhammad via Digital Information World
Subscribe to:
Posts (Atom)