Creatives Are Struggling to Meet Production Quotas, Could AI Be the Answer?

The general consensus surrounding AI is that it might cost a lot of people their jobs, but in spite of the fact that this is the case, it might also be a necessary tool to use at this current point in time. The economic crisis has put a significant strain on practically every industry out there, and in the case of creative professionals, 85% are being asked to make more content all while working on the smallest budget possible.

76% of them say that strategic pivots have become rather necessary because of the fact that this is the sort of thing that could potentially end up allowing them to keep their productivity as high as it needs to be. AI solutions might be one of the many pivots they can go for, since it can help them to be more productive than might have been the case otherwise all while staying within their tight budgets.

This data comes from a survey conducted by PhotoShelter, and it reveals just how urgent the need for AI truly is in this sector. 50% of the people that responded to this survey said that streamlined content creation tools are a necessity with all things having been considered and taken into account. 42% said that brand engagement is a lot hard to get than it used to be, with 38% mentioning the challenges of creating content and increasing the quantity of social media followers they have.

As a result, 60% of marketers now say that they have already integrated AI into their content creation workflows, and 56% mentioned that their employers have increased budget allocations for AI. 39% also stated that their companies are going to increase budget allocation for AI in the coming year.

• Also read: How Transparent Are Marketers About Using AI?

AI might be the key to increasing revenue according to 78% of survey participants. However, this shift to AI may also lead to layoffs, which might explain why marketing and creative professionals are so hesitant about it. If they become too reliant on it, companies might start to reduce their staff and switch over to an entirely AI based model.

On the flip side, using AI technology also brings its fair share of concerns. While many marketers believe AI can assist in content creation, it's noteworthy that others harbor ethical concerns about its use in content, marketing, and branding. Sixty-six percent of marketers are worried about bias in AI-generated content, while fifty percent lack trust in its suitability for branding and marketing.

In conclusion, while AI presents an opportunity for increased productivity and revenue, its integration raises concerns about job displacement and ethical considerations, highlighting the complex landscape of its adoption.

Read next: 41% of Marketers Say AI is Less Creative Than Them
by Zia Muhammad via Digital Information World