Editorial: Which Planet of the Apps Are We On?

If you haven’t heard that Apple is launching a TV show about app-making, then, I wonder… which planet you’re living on?

The trailer for the new show promises the following:

In every episode, app developers work to earn millions of dollars in venture capital investment. It begins with a pitch to four of the world’s most culturally influential entrepreneurs. […]. It all leads to a final pitch with one of the hottest venture capital firms on the planet.

The developer community’s reception, so far, has been negative. Rock Star Developer and maker of Instaper Marco Arment tweeted:

I’m sure Planet of the Apps will be a great show for all of those people who bug developers with their awful ideas.
But actual developers… Well, this likely has about as much relevance to reality as most “reality” shows.
Aside from the fact that judging a show purely by its trailer is, shall we say, unwordly, I say: Think different, content-creation is an avenue that Apple has much exploration to do in, and they have the resources required for it (visibility, money, domain knowledge, and talent). Consider this an experiment. Worst case scenario; mobile apps gain more visibility. Best case scenario? The perceived value of apps and your job becomes higher. You’d be automatically promoted from Rock Star to Rock Legend.

Continue reading %Editorial: Which Planet of the Apps Are We On?%

by Ariel Elkin via SitePoint