The news comes after tech billionaire Elon Musk was quick to mention through a tweet how he was glad to introduce the firm’s new CEO but chose to keep her identity a mystery.
But the surprise did not last long as Linda Yaccarino was unveiled as the new leader who recently tweeted about how excited she was to assume the leading role in the firm.
Furthermore, she added how inspired she was by the vision of the world’s second richest person and therefore was tasked with the great responsibility to steer it to new heights of success by allowing it to undergo a transformation.
Linda spoke in public for the first time since speculations of her taking charge made their way online as talks between her and the firm began as early as last week.
Elon Musk has been in charge of the firm for a while now, serving as its CEO ever since he bought the company for a staggering $44 billion in October of 2022.
Linda Yaccarino also reiterated how Musk has always been a true source of inspiration for her and how excited she was to take on the challenge to revamp the entire Twitter business as a team.
As far as past work experience is concerned, she’s been the head of advertising at NBCUniversal and that’s where she reportedly spent most of her time bringing in huge gains for the entire advertising sector for the company. Now, she’s been told to really commit and make the future brighter for Elon’s popular microblogging website.
For her, feedback from users of the app is significant and she said that it is necessary to make the app better than ever.
It makes absolute sense as to why Elon Musk has hired Yaccarino to control the platform because the current status of Twitter’s advertising business is at an all-time low and no matter how much Musk may deny it, facts are facts.
Yes, some advertisers are returning but others are simply no longer interested in coming back. Therefore, it’s a huge challenge that’s been set up for the new CEO to try and reverse the declining stats and overcome the huge obstacles that are compounded by huge debts.
Advertisers are simply scared to come back to the app and plenty of advertisers have ended up fleeing as they feel advertisements might soon pop up against inappropriate content after Twitter was seen losing most of its advertising revenue.
Musk has mentioned time and time again how keen he is on designing the application that entails everything. In the past, we’ve seen him speak about how such a platform would also be authorized to provide a long range of services including payments done from one peer to the next. Meanwhile, he added how the company’s core would continue to be reliant on digital advertising as it hopes to expand that focus further.
Elon Musk vowed to step down from the leading CEO role in February and hoped that by this year’s end, he’s found the right person in charge who could help steer the business in the right direction.
Clearly, it appears that day has come and now, he’s going to be having more time to focus on other ventures that may have been neglected in the past. And that includes the top electric-automobile-making company, Tesla.
Through a recently published Tweet, Musk vowed to devote more time to places that he felt needed his authority.
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by Dr. Hura Anwar via Digital Information World
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