Based on this survey of just under 16,000 consumers, or 15,881 to be precise, it seems like Apple is the most popular smartphone company of all in terms of consumer satisfaction. The overall satisfaction rate for smartphones sat at around 79%, which is the same as last year. In spite of the fact that this is the case, Apple managed to receive a satisfaction rating of 81%.
With all of that having been said and now out of the way, it is important to note that Apple’s satisfaction rating last year sat at around 80%. This means that the company has managed to see a one point uptick in customer satisfaction, and it also happens to edge out all of the competition.
For example, Samsung was unable to increase its satisfaction rating from the 80% it saw last year. Apple’s one point increase meant that the company was able to edge past its main rival, and no other company came close to them either.
Coming in third is Google with 78%, and the tech juggernaut also saw a one point increase in the same time period. However, some companies did not perform as well, which meant that customer satisfaction ended up being lower than might have been the case otherwise.
Motorola saw a 2 point drop in its customer satisfaction score, going from 77% last year to 75% this year. Also, other smartphone brands apart from Apple, Google and Samsung saw customer satisfaction dip from 74% to just 71%, which suggests that the industry really relies on the big three players to ensure high satisfaction rates.
Apple now has similar satisfaction scores as soft drinks and other products like shoes, and it is one of the few companies to outperform their industries.
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by Zia Muhammad via Digital Information World
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