How Useful are Hashtags on LinkedIn?

The question of whether or not we should be using hashtags on LinkedIn is quite an important one to ask. When the social media platform introduced hashtags for the very first time in 2018, it also began encouraging users to use them as much as possible. However, it bears pondering whether or not they provide any actual value with all things having been considered and taken into account.

One thing that should be mentioned here is that algorithms are now able to detect keywords from your texts. As a result of the fact that this is the case, hashtags may be somewhat less useful than might have been the case otherwise. Relevant indicators are always present in the body of your posts, so you technically shouldn’t have to use hashtags in order to have your posts be seen by the right people.

With all of that having been said and now out of the way, it is important to note that LinkedIn still thinks that hashtags are worth your while. According to the platform, users can easily identify posts by looking at the hashtags. They might not even read the posts due to the vast quantity that they are shown every day. Looking at hashtags is useful because of the fact that this is the sort of thing that could potentially end up weeding out the ones that they are actually interested in.

Of course, this doesn’t mean that you can just use random hashtags and hope that users come across them. Quite on the contrary, it is rather necessary to focus on using only those hashtags that are relevant to your niche or sector. The manner in which you can accomplish this hinges on you following pages that are in the same niche as your own and seeing what hashtag they tend to utilize.

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At the end of the day, hashtags aren’t exactly vital anymore, but they can still be useful in a few specific contexts. Your posts can get reach with keywords and by corresponding to the right topics as well, so we might soon see a day when they just won’t be used anymore.

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by Zia Muhammad via Digital Information World