Is There an Ideal Formula for SERP Rankings? Google Search Liaison Weighs In

The process by which certain webpages can receive a higher ranking on Google’s SERP is certainly something that has interested website owners for quite some time now. Figuring out the ideal formula that can crack the code is essential because of the fact that this is the sort of thing that could potentially end up driving a great deal more traffic to the page. However, is there really such a thing as a webpage formula?

According to Google Search Liaison Danny Sullivan, the concept of a perfect page formula is largely a myth. With all of that having been said and now out of the way, it is important to note that there actually isn’t a specific blueprint that website owners should follow. The search for the perfect webpage for SERPs has been ongoing since before the age of Google, but in spite of the fact that this is the case, Danny Sullivan’s comments seem to refute their existence entirely.

There are any number of third party SEO tools that might advise that a page should be a certain number of words long or somehow constructed in a particular way for success in search. Third party advice, even news articles, might suggest some type of thing. Following such advice…

— Google SearchLiaison (@searchliaison) January 9, 2024

And sorry! I forgot the screenshot in the opening post (and can no longer edit to add it). Here is is, from Feb. 2000. pic.twitter.com/aKIDnNY5PJ

— Google SearchLiaison (@searchliaison) January 9, 2024

Instead, the Google Search Liaison repeated the company line about creating content that is geared towards a website’s specific reader base. Being informative is the only way to go, and each website will have a different approach that will cater to their own unique set of users with all things having been considered and taken into account.

Some might argue that third party tools can lend a helping hand, but Sullivan countered by saying they won’t guarantee a higher ranking than might have been the case otherwise. These tools rely on averaging out data points, which once again goes against the notion that each page is unique and requires its own approach in order to get ahead.

Focusing on one’s readers is apparently a sure fire way to intuitively get to a point where your page will line up with Google’s requirements. The search engine juggernaut has long been wary of providing actual tips, preferring instead to encourage site owners to be honest and informative to the best of their abilities. It will be interesting to see if this advice actually pans out for those that implement it.

Photo: Digital Information World - AIgen

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by Zia Muhammad via Digital Information World