With all of that having been said and now out of the way, it is important to note that 33.6% of the data comes from Twitter alone, making it the single most significant contributer. It’s followed by YouTube with 23.3%, and Reddit with 16.3%. It bears mentioning that no other platform out there was able to crack double figures. TikTok was in fourth place with 3.6%, with Substack rounding off the top five with 2.6%.
As for where Perspectives end up showing up, they appeared after Top Stories around 85.4% of the time. 15.5% of queries pertaining to news pulled Perspectives as well. The NBA’s Twitter page is surprisingly important in this context, reaching a visibility well over 2%. No other single page or profile crossed the 2% threshold with all things having been considered and taken into account.
When you look at the News section on the Google SERP, sports is clearly the top ranking section. That makes the NBA’s prominence understandable, especially considering that the second top ranked section was that of entertainment.
Google is doubling down on Perspectives by giving it an increased presence in the mobile SERP. The dominance of Twitter might be alarming because of the fact that this is the sort of thing that could potentially end up showing misinformation which is becoming increasingly commonplace on that platform after Elon Musk took control.
Finding a way to capitalize on this new addition to the SERP might be crucial for SEO professionals down the line. It remains to be seen whether or not it will have all that positive of an impact on the user experience. Whatever the case may be, Google’s changes are altering the SERP in ways that are difficult to predict, and this might change the landscape of social media as well as search engines in general moving forward.
Read next: World Economic Forum Report Sounds Alarm on AI-Powered Misinformation as Top Short-Term Global Threat
by Zia Muhammad via Digital Information World
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