A new report from tech analyst firm Gartner says traffic from search engines toward user websites will fall by 25% in the next two years. And it’s generative AI that is to blame.
The reason why it’s being looked upon as a big deal has to do with the simple fact that both PPC and SEO are very valuable. And when it comes to companies working in this domain, search traffic can result in revenue and profit and anything impacting this is a big deal.
It can convert traffic into sales revenue or any other kind of conversion that is significant to a brand.
Moreover, this is why the popularity linked to generative AI has the world talking and raising serious concerns that even Google’s Search Generative Experience could steal traffic allocated to a website. And that also signals a serious rise in costs for those involved in advertising. And if those concerns were already too much, many people feel ChatGPT is grabbing a massive hold of Google’s market share, a shock because it’s been dominating for years.
This kind of prediction has led many of us to imagine how generational AI conversational assistants would much prefer to use classic search engines. And if that’s the case, it would mean huge shifts in strategies allocated for search marketing purposes. This is both organic as well as paid. In the same way, Gartner predicted how search volume is set to fall by a whopping 25%, and search market share would similarly decline against chatbots and virtual agents.
So more and more and more individuals would be turning toward generational AI chat assistants instead of classic search engines. And if that’s the case, it would result in massive shifts when it comes down to strategies linked to search marketing.
But remember, predictions are just like calculated guesses. These are designed to inform the world about what could happen if things go in the direction they are right now.
So many respective firms feel the pressure when the guesses they make turn out to be something that they’re not. After all, rarely do people go back and check. In one recent example, we saw another surprising prediction including how 50% of all users would restrict engagement by leaving out social media by 2025 altogether. But in fact, they did walk it back a little.
As far as predictions for 2028 are concerned, we’re talking about organic search traffic falling by nearly 50% or even greater. The news comes as consumers are all set to embrace change in the world of AI-based search. This was based on findings arising from surveys that showed how 79% of responses arose from those using AI-based search in the upcoming year. Similarly, 70% of all users had some kind of trust in search results based on Generative AI.
For such predictions, the firm is advising brands to make way for disruptions linked to AI-related searches. Plenty of market leaders place heavy reliance on brands and SEO. This is why they need to allocate the right materials and carry out respective tests to diversify.
This is all never guaranteed and it could mean Gartner is actually accurate with its predictions. But the real truth can only be unveiled in the year 2026 so until then, let’s wait and watch.
Read next: Analysis of Android Phone Usage Highlights Data Sent to Google, Facebook, Microsoft, and Surprising Levels to TikTok
by Dr. Hura Anwar via Digital Information World
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