Mr Branding: Is X's Time Up? New Survey Exposes Twitter's Nosedive After Musk Takeover

Tuesday, April 2, 2024

Is X's Time Up? New Survey Exposes Twitter's Nosedive After Musk Takeover

A report 'Infinite Dial Report' by Edison Research shows that X (formerly Twitter) usage is declining in 2024. The report talks about different social media trends based on a survey of over 1,000 US citizens over the ages of 12. The data indicates that many social media users are turning away from using X.

In November 2022, X claimed to have around 46 million monetized users on the app from the USA.

The report shows a 30% year-over-year decline in the rate of people using X in 2024 compared to 2023 among those surveyed. This aligns with other third-party reports also indicating X usage is dropping.

In October 2023, Apptopia's data showed X seeing a 13% decline in its monthly users ever since Elon Musk took over the app. SimilarWeb reported around a 14% decrease in X's mobile and web visits since September 2022. In March 2024, Sensor Tower reported X seeing a decline, but X immediately denied these claims without offering data to clarify.

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X's own data shows it has around 250 million daily active users in 2024, the same as November 2022 after Musk's acquisition, suggesting stagnant user growth.

The Infinite Dial Report also shows that X's ad revenue has declined by around 60%, but Musk claims many advertisers who left are now returning to the app. This suggests advertising success on X depends more on engagement with a brand's particular audience rather than overall trends.