At the start of this year, we saw a new report related to the CIRP that featured a decline in the adoption of the iPhone 15 lineup across the US. On the other end, the sales for iPhone 14 and its respective counterparts were on the rise during Q1.
Now, new data for Q2 of 2024 has again displayed similar stats, clearly revealing the declining demand for iPhone 15 as sales for iPhone 14 grow.
In Q1, the stats for iPhone 15 proved it held 68% of all sales related to iPhones in the US. This was a 7% drop from that seen in the same quarter last year which stood at 75%. Looking at the second quarter of this year, it’s proving to be the year of iPhone 14 all over again as adoption for the latter keeps increasing.
The stats have also highlighted how the only iPhone model from this year that matched the adoption rates of 2023 was the Pro Max version of iPhone 15 which stood at 22%, similar to its iPhone 14 counterpart in 2023.
When you look at the figures for iPhone 15, Plus, and Pro - you’ll be amazed at how they all had lower adoption rates when compared to iPhone 14 variants.
As reported by the CIRP lately, the fall in sales for iPhone 15 was mostly due to the old iPhone 14 Plus versions.
The news comes as another leading data figure signals a drop in client spending top dollar on the newest and best iPhones as more hardware upgrades become a norm.
All in all, people are hesitant to invest in the latest expensive models, especially when there is little difference from that seen in older flagship variants.
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by Dr. Hura Anwar via Digital Information World
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