The news comes after the Brazilian government objected to Meta’s offerings and how they were impinging on users’ personal data rights.
It’s not too shocking as the Brazilian market features close to 200M individuals and therefore is deemed to be a crucial target region for the company. It’s also the second biggest userbase of WhatsApp, falling closely behind the Indian userbase.
We saw Meta roll out an event in the Brazilian capital last month where it spoke about launching its first advertising program based on breakthrough technology so that organizations using AI could benefit.
However, with time, tensions grew as the country opted to suspend Meta’s new privacy regulations regarding personal data use for AI training in the nation.
The ANPD group in Brazil ruled how the organization would require a privacy policy to get rid of a section linked to personalized data processing for the sake of AI training.
Therefore, Meta has given a strong response to show the country that it does value its laws, and therefore suspension of its tools has begun as they begin talks to find a solution linked to addressing the government’s doubts related to generative AI.
Meta has time after time been very clear on how transparency related to its products is necessary to ensure good working relations. Therefore, it hopes to clear any doubts the Brazilian government and activist groups might have regarding AI tools and using the personal data of users to equip them efficiently.
Read next: Meta Seeks To Tackle Rising Content Theft On Threads With New ‘Use Media’ Feature
by Dr. Hura Anwar via Digital Information World
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