Top Apps Can't Afford to Ignore Apple Search Ads, Here’s Why

Many app makers are using Apple Search ads as an ad platform, and many of the professional as well as newer developers are using huge sums of money on ads on the App Store because it gives them good results. So this is making many marketers wonder whether using Apple Search Ads is important or not, if they want to compete in the App Store? The answer is that it isn't that important to use Apple Search Ads, but if you are not using it, you may be at a disadvantage.

Appfigures analyzed 100 top apps on the App Store in the US to see which apps are using Apple Search ads and which apps are not using it. Last time when Appfigures analyzed this, it was found that non-gaming apps (including TikTok, OpenAI's ChatGPT, Google Photos, NordVPN) use Apple Search ads more than gaming apps. But the situation has changed now because 80 of the top apps and games on the App Store are using Apple Search ads. This means that both gaming and non-gaming apps are using Apple Search Ads and most of them have used it for 30 or less days.

Many games like "Last War: Survival", Royal Match, Monopoly Go, Pokemon Go, and Candy Crush, and almost all games in the top 100 highest grossing apps are using Apple Search ads, which shows how relevant ASA has become. The apps that are not using Apple Search ads are the ones that are spending more on their branding somewhere else, like Hulu, YouTube, Instagram, Netflix, and Disney+.

Read next: Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!
by Arooj Ahmed via Digital Information World

Google Launches AI Mode on Search Labs for More Advanced Reasoning, Thinking, and Multimodal Capabilities

If you thought Google’s AI Overview was innovative, wait until you see its AI Mode.

The search giant just confirmed its testing AI Mode on Search Labs. The latest search mode goes above and beyond AI overviews with a more immersive Google Search AI interface that has the most advanced features. This includes better reasoning, thinking, and more options for multimodal services.

The company just shared that its AI Overviews would be powered by Gemini 2.0 and how the feature is up for grabs to teens. This means they don’t need to log in to access AI replies starting today.

AI Mode is the latest tab on Google Search for those who are a part of the beta testing phase. It just allows you to enter a more AI-like interface. As per Google, AI Mode is useful for questions when more exploration is needed, or when you need to make comparisons and add logic.

It also gives users the chance to explore various topics and attain more comprehensive replies based on AI without people making links and an analysis themselves. AI Mode makes use of a method where queries get fanned out and you see related searches taking place through different subtopics and data sources. As a whole, the results come together as one to produce a reply.

Google mentioned that making use of this method gives searchers more in-depth data than what a classic search would do. It provides more support for things like pictures, voice, and text via these multimodal offerings. At the same time, it provides a more conversational follow-up query that we’ve witnessed inside AI Overviews as well as Gemini.

To access Google’s AI Mode, you need access to Labs. The company shared how it would be providing this to those with the Google One AI Premium subscribers first, and then adding more people after that.

If you’d like to sign up for the testing, you can go to Google Search Labs. If and when successful, you’ll find the AI mode icon right below the home screen’s Search Bar.

The feature will mostly surface relatable links to assist people in finding web pages and material that they didn’t find before. Often. Google will display a new set of links and replies inside AI Mode when compared to what you get on AI Overviews.

Google shared how it was using training models to determine how and when to link and put out the latest data so it’s more useful as well as actionable. Google was asked to display the data within Google Search Console and we hope they can do that soon. Looks like we’re going to have to wait for more widespread access to figure out more details as it’s all very limited at the moment. The real test will be user feedback and hopefully Google can make more tweaks based on that.

Read next: Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!
by Dr. Hura Anwar via Digital Information World

Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!

According to a study published by SparkToro co-founder Rand Fishkin, 126 unique Google searches are performed every month by American desktop users. On average 56 unique searches per month are performed on Google every month. The study also found some other number of searches performed every month by Americans on Google. Over a third of users pushed past 101 searches every month, revealing an intense search habit, while 36% perform 21-100 and 30% perform 1-20 unique searches per month on Google.

The study also found that 86.94% of Americans use Google’s main website (AKA the default homepage of search giant) to perform searches. 10.62% use Google Images, 1.16% use Google Videos and just a mere 0.64% use Google Maps. A tiny 0.38 percent also use Google News, 0.23% use Google Shopping and 0.04% use Google Web as well, hardly a blip on the radar, but hey, someone’s keeping it alive!.

• Also read: Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?

The study only looks at Google searches which happen in tabs or sections, and not the ones which appear when we click on Google Shopping or News in the default Google search tab. This data shows that AI search engines will impact Google’s dominance, but that doesn't seem to be the case in the near future. Google recently shared its data that its annual searches process more than 5 trillion searches per year (i.e.: 158,548 Searches Every Second), cementing its dominance in the search industry.

Take a look at these charts for more insights: 

Read next: Turn It Off Now! Study Proves Netflix Autoplay Steals Your Time
by Arooj Ahmed via Digital Information World

Turn It Off Now! Study Proves Netflix Autoplay Steals Your Time

According to a new study by the Department of Computer Science at the University of Chicago, autoplay features on streaming sites like Netflix are shaping our decisions and extending our screen time.

The study talks about turning off autoplay features and the change it could bring in user behavior. Autoplay feature on sites like Netflix stops users from deviating from streaming and this makes them watch things even if they came to the platform to watch only one episode or so.

The study brought on board 76 participants who were moderate to heavy Netflix users. They were divided into two groups, with half of the group with autoplay features turned off and half of the group with autoplay features turned on. The researchers analyzed the viewing patterns of participants over six months, and it was found that the group that had the autoplay feature turned off spent less time watching Netflix. They also took more time to look at their viewing decisions and think about whether they want to watch more content or not.

About 18 minutes of watching time were decreased when the participants had the auto-play feature turned off. One of the participants said that watching Netflix without auto-play made him realize how many episodes he has watched, but if the auto-play feature was turned on, he might not have paid attention. When the auto-play feature is on, it reduces friction and keeps users immersed in whatever they are watching so they do not get any time to make a conscious decision.

A previous research also called the auto-preview feature a “dark pattern” which manipulates users and makes them prioritize the platform over anything. Half of the participants of the study said that they would turn on the auto-play feature again because it is convenient and makes it easier for them to go to the next content. But one-third of the participants also said that they would keep their auto-play feature turned off so they can reflect on how much content they have watched. It is important for streaming platforms to rethink their auto-play feature integration and turn off auto-play in default settings because it is harmful for many people, especially children.

Image: DIW-Aigen

Read next:

• Even with Reduced Expectations for Ratings, Consumers Actively Contribute Reviews on Google and Social Media

• Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?
by Arooj Ahmed via Digital Information World

Social Media Trends Across Countries: Who Posts, Who Engages, and What Drives Users?

Adobe recently surveyed 1010 social media users from six different countries to find out what their social media habits are and how they differ from each other. According to the survey, Instagram is the top social media platform for users across the globe. It is followed by Facebook, X, TikTok and YouTube. People from Mexico prefer Instagram and X the most, while people from South Africa prefer Facebook and TikTok the most. YouTube is most preferred in Germany, followed by Mexico and the US.

According to the study, people spend 2.3 hours on average per day on social media, with South Africa spending the most hours on social media per day (3.5 hours). 42% of the participants said that they spend less than one hour on social media, while 35% spend 1-2 hours and 16% spend 3-4 hours. 7% of the participants said that they spend more than 4 hours on social media daily. When participants were asked how they feel when they cannot access social media, they answered with boredom (53%), FOMO (22%) and loveliness (14%). Gen-Z were most affected when they cannot have access to social media and 14% of the participants overall said that they rely on social media for their mental well being.

The study also examined the global posting trends on social media and found that users from South Africa post the most per day on social media, with average 3.3 posts. 11% users from South Africa, 10% from Mexico and 8% from the US also reported posting more than 5 posts per day on social media. 41% of the users post images the most on social media, followed by text (31%), stories (19%) and videos (10%). 43% of the participants said that afternoon is the best time to share posts while 32% favored evening posts and 16% favored morning posts.

Sharing personal experiences (73%), staying connected with friends and families (56%) and relieving boredom (38%) were some primary motivations for participants to post on social media. 2 in 3 participants of the survey said that they don't like using filters on their social media posts. The participants who use filters reported using filters like The Glow (25%), Lo-Fi (23%) and Valencia (21%). Overall, 20% of the participants said that they find other people liking and commenting on their posts important, while 37% said that they have deleted a post before because it didn't have sufficient engagement.

Read next: Consumers Are Hitting ‘Unsubscribe’, Here’s Why Brands Are Losing Them
by Arooj Ahmed via Digital Information World

A Powerful Tool for Volatile Markets: An In-depth Analysis of BYDFi's Strategy Trading Features

Recently, Bitcoin's price plummeted below $80,000, marking its lowest point since November 2024. This triggered widespread panic selling, leading to a sharp market downturn. However, within just a week, market sentiment rebounded, pushing Bitcoin back up to around $96,000 before experiencing another pullback. The unpredictable nature of crypto markets, with Bitcoin, Ethereum, and other digital assets undergoing extreme volatility, leaves investors both excited by opportunities and anxious about risks.

In such an uncertain environment, finding a way to achieve consistent profits has become a key focus for traders. BYDFi, a globally recognized crypto exchange, understands these challenges and offers intelligent strategy trading tools designed for automated decision-making and risk management. With a intuitive interface and powerful automation, BYDFi’s tools have become essential for traders looking to seize market opportunities.

Grid Trading: A Profit Machine in Volatile Markets

Grid trading offers a smart and systematic way to profit from volatile markets with minimal effort. Once a user defines a price grid, the system automatically executes batch purchases at lower prices and batch sales at higher prices, ensuring multiple profit cycles in fluctuating market conditions. By continuously leveraging this buy-low, sell-high mechanism, traders can optimize their gains without constant monitoring, making it an ideal choice for short-term investors seeking automation.

Why Choose Grid Trading?

• Ideal for Volatile and Bullish Markets: Tight grids increase trade frequency, while wider grids optimize returns.
• Rules-based approach: Eliminates emotional trading decisions.
• Beginner-friendly: Runs automatically, no need for constant monitoring.

BYDFi Grid Trading Settings:

• Price Range: The maximum price should not exceed 5 times the latest market price, while the minimum price should not be lower than 1/5 of the latest market price.
• Grids Qty: Set between 2 and 99 grids.
• Trigger Price: When the token reaches the set price, the grid strategy activates.
• Take Profit & Stop Loss: Customize settings based on account balance and risk tolerance.

For users unfamiliar with parameter settings, BYDFi offers an AI Strategy feature, allowing traders to replicate high-ROI strategies recommended by the platform.

Martingale Strategy: A Contrarian Approach for Bearish Markets

The Martingale strategy focuses on increasing investment amounts during market declines, averaging down costs through incremental buying, and profiting when the market rebounds. While this strategy requires careful fund management, it remains appealing to high-risk, high-reward investors.

Why Choose the Martingale Strategy?

• Effective in volatile markets: Gradual accumulation reduces average costs.
• Best for Well-Funded Investors: Profits increase as the market rebounds.
• Simple and automated execution: Easy to implement for steady profitability.

Key Martingale Parameters:

• Initial Order Amount Define starting trade size.
• Trigger Price: The price level at which the strategy activates.
• Safety Order Amount&Max Safety Orders : Set the rate and number of additional entries to minimize overall cost.
• Take Profit & Stop Loss: Predefine maximum gain and loss thresholds.

Spot Investment: The Best Weapon for Long-Term Holders

For investors who believe in the long-term value of BTC, XRP, SOL, and other crypto assets, short-term market swings become less relevant. The Dollar-Cost Averaging (DCA) strategy allows investors to systematically allocate funds at regular intervals, reducing the risk associated with lump-sum investments while benefiting from the power of compounding over time. According to BYDFi data, the highest annualized return from a DCA strategy in the past three months was 17017.46%.

Why Choose Spot Investment?

• Perfect for Long-Term Investors: Reduces stress caused by short-term volatility.
• Risk diversification: Avoids the pitfalls of investing large amounts at a single price point.
• Flexible customization: Adjust investment amounts, intervals, or pause/stop at any time.

BYDFi Spot Investment Settings:

• Funding Source: Choose from available fiat or crypto balances.
• Target Assets: Supports up to 10 cryptocurrencies for simultaneous DCA.
• Interval: Options range from hourly to monthly schedules.

Copy Trading: Leverage Expert Strategies with Ease

For novice traders unfamiliar with market trends, copy trading is an efficient and convenient solution. BYDFi brings together top-performing traders, allowing users to select strategies that align with their goals and automatically replicate expert trades.

Why Choose Copy Trading?

• Simplifies trading: No need for extensive market research—just follow proven strategies.
• Access to professional expertise: Increase profitability by mirroring successful traders.
• Leverage amplification: Utilize margin to maximize gains with minimal capital.
• Hands-free execution: Trades are automatically placed without manual intervention.

BYDFi Copy Trading Settings:

• Trader Selection: Choose based on ROI, trading style, and preferred cryptocurrencies.
• Fixed Multiplier vs. Fixed Investment: Adjust based on personal risk tolerance.
• Take Profit & Stop Loss: Customize maximum profit targets and acceptable loss limits.
• Supported Assets: Trade hundreds of token contracts, including BTC, ETH, XRP, DOGE, SOL, and meme coins like PEPE and Trump Coin.

BYDFi supports up to 200x leverage, with flexible margin options (cross/isolated) to reduce liquidation risks and optimize capital efficiency. With a minimum investment of just $10, copy trading is accessible to traders of all levels.

BYDFi: Seize Every Market Opportunity

BYDFi's high liquidity and low fees make it an essential platform for traders worldwide. According to BYDFi co-founder Michael:

“As a globally recognized crypto exchange, BYDFi offers comprehensive spot and derivative trading services. Our strategy trading features cater to various risk appetites and investment goals. Moving forward, we will continue innovating and launching more advanced and differentiated investment strategies and tools. BYDFi remains committed to delivering a world-class crypto trading experience for every user.”

Currently, BYDFi offers exclusive rewards of up to 8,100 USDT for new users.. Additionally, the platform’s 5th-anniversary celebration is set to launch, with exciting rewards and surprises on the horizon. Visit the BYDFi website or download the app to stay updated on the latest promotions.

About BYDFi

Founded in 2020, BYDFi is recognized by Forbes as one of the Top 10 Global Crypto Exchanges, trusted by over 1,000,000 users worldwide. The platform holds multiple MSB (Money Services Business) licenses across various jurisdictions and is a member of South Korea’s CODE VASP Alliance, reinforcing its commitment to compliance and security. All user funds are backed by a 1:1 reserve ratio, with regular Proof of Reserves (PoR) audits to ensure transparency and asset protection.

BYDFi provides 24/7 multilingual customer support, ensuring assistance is always available whenever needed.

• Website: https://www.bydfi.com
• Support Email: CS@bydfi.com
• Business Partnerships: BD@bydfi.com
• Media Inquiries: media@bydfi.com

Twitter( X )| LinkedIn| Facebook | Telegram| YouTube

by Web Desk via Digital Information World

Has DeepSeek Been Using ChatGPT’s Data Without Permission? New Findings Could Shatter AI Trust!

According to a new study by Copyleaks, an AI detection firm, 74.2% of the texts written by DeepSeek are similar to ChatGPT which suggests that DeepSeek may have been trained on outputs from ChatGPT. Algorithm classifiers and screening technology were used by Copyleaks to look at different styles of texts written by ChatGPT, Gemini, DeepSeek, and Llama. When looking at all those texts, users will find that every AI model has its unique and distinguished style of text but DeepSeek’s outputs seem like they have been generated by ChatGPT.

The head of data science at Copyleaks, Shai Nisan, says that this raises alarming questions about how DeepSeek was trained and if it used ChatGPT’s outputs, it did so without authorization. The research only focuses on writing styles of AI models, and it's just like a handwriting expert matching different handwritings. Now that the data suggests that DeepSeek has a similar writing style to that of ChatGPT, proper investigation has to be made.

If it's true that DeepSeek has been using ChatGPT’s data for training, it would mean that DeepSeek has violated the intellectual property of ChatGPT. This also highlights that there is a need for regulatory frameworks that stop other AI models from using datasets.

This issue is more concerning if we look at how much DeepSeek has impacted the AI market, and there are a lot of questions surrounding its tech. If there is evidence which shows that DeepSeek has used outputs of ChatGPT unauthorized, it could make a significant impact on DeepSeek’s future. OpenAI is already facing criticism for training its AIs on web content without any proper permission, so this adds more complexity. There is an absence of legal standpoints for AI, so it can become an issue as well.

It also suggests that similarities between ChatGPT and DeepSeek can be because of deeper structural ot training similarities which overlapped and AI fingerprinting will be needed for further analysis. If there are more solid evidences found, further investigations will have to be done to decide the future of DeepSeek.

Image: Saradasish Pradhan / Unsplash

Read next: Google Processes 158,548 Searches Every Second, Here’s How Much It Adds Up to in Just One Year!
by Arooj Ahmed via Digital Information World