Top Apps Can't Afford to Ignore Apple Search Ads, Here’s Why

Many app makers are using Apple Search ads as an ad platform, and many of the professional as well as newer developers are using huge sums of money on ads on the App Store because it gives them good results. So this is making many marketers wonder whether using Apple Search Ads is important or not, if they want to compete in the App Store? The answer is that it isn't that important to use Apple Search Ads, but if you are not using it, you may be at a disadvantage.

Appfigures analyzed 100 top apps on the App Store in the US to see which apps are using Apple Search ads and which apps are not using it. Last time when Appfigures analyzed this, it was found that non-gaming apps (including TikTok, OpenAI's ChatGPT, Google Photos, NordVPN) use Apple Search ads more than gaming apps. But the situation has changed now because 80 of the top apps and games on the App Store are using Apple Search ads. This means that both gaming and non-gaming apps are using Apple Search Ads and most of them have used it for 30 or less days.

Many games like "Last War: Survival", Royal Match, Monopoly Go, Pokemon Go, and Candy Crush, and almost all games in the top 100 highest grossing apps are using Apple Search ads, which shows how relevant ASA has become. The apps that are not using Apple Search ads are the ones that are spending more on their branding somewhere else, like Hulu, YouTube, Instagram, Netflix, and Disney+.

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by Arooj Ahmed via Digital Information World