According to the study, people spend 2.3 hours on average per day on social media, with South Africa spending the most hours on social media per day (3.5 hours). 42% of the participants said that they spend less than one hour on social media, while 35% spend 1-2 hours and 16% spend 3-4 hours. 7% of the participants said that they spend more than 4 hours on social media daily. When participants were asked how they feel when they cannot access social media, they answered with boredom (53%), FOMO (22%) and loveliness (14%). Gen-Z were most affected when they cannot have access to social media and 14% of the participants overall said that they rely on social media for their mental well being.
The study also examined the global posting trends on social media and found that users from South Africa post the most per day on social media, with average 3.3 posts. 11% users from South Africa, 10% from Mexico and 8% from the US also reported posting more than 5 posts per day on social media. 41% of the users post images the most on social media, followed by text (31%), stories (19%) and videos (10%). 43% of the participants said that afternoon is the best time to share posts while 32% favored evening posts and 16% favored morning posts.
Sharing personal experiences (73%), staying connected with friends and families (56%) and relieving boredom (38%) were some primary motivations for participants to post on social media. 2 in 3 participants of the survey said that they don't like using filters on their social media posts. The participants who use filters reported using filters like The Glow (25%), Lo-Fi (23%) and Valencia (21%). Overall, 20% of the participants said that they find other people liking and commenting on their posts important, while 37% said that they have deleted a post before because it didn't have sufficient engagement.
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by Arooj Ahmed via Digital Information World
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