Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!

According to a study published by SparkToro co-founder Rand Fishkin, 126 unique Google searches are performed every month by American desktop users. On average 56 unique searches per month are performed on Google every month. The study also found some other number of searches performed every month by Americans on Google. Over a third of users pushed past 101 searches every month, revealing an intense search habit, while 36% perform 21-100 and 30% perform 1-20 unique searches per month on Google.

The study also found that 86.94% of Americans use Google’s main website (AKA the default homepage of search giant) to perform searches. 10.62% use Google Images, 1.16% use Google Videos and just a mere 0.64% use Google Maps. A tiny 0.38 percent also use Google News, 0.23% use Google Shopping and 0.04% use Google Web as well, hardly a blip on the radar, but hey, someone’s keeping it alive!.

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The study only looks at Google searches which happen in tabs or sections, and not the ones which appear when we click on Google Shopping or News in the default Google search tab. This data shows that AI search engines will impact Google’s dominance, but that doesn't seem to be the case in the near future. Google recently shared its data that its annual searches process more than 5 trillion searches per year (i.e.: 158,548 Searches Every Second), cementing its dominance in the search industry.

Take a look at these charts for more insights: 

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by Arooj Ahmed via Digital Information World