The mobile gaming industry has become phenomenally large these past few years, but in spite of the fact that this is the case it’s growth rate doesn’t seem to be showing any signs of slowing down. Data.ai, formerly known as App Annie, recently put out a report that showed some interesting statistics about the third quarter of 2022 that sheds some light on the state of the industry.
With all of that having been said and now out of the way, it is important to note that gamers are spending well over $1.5 billion on gaming apps every single week, or $1.54 billion to be precise. This money isn’t all going to legacy games either, with around 1.1 billion new games being downloaded on a weekly basis as well with all things having been considered and taken into account.
This suggests that the mobile gaming industry has grown by 25% since 2019, and while this year’s revenue is slightly lower than last year’s, this data shows that the gaming industry will continue to get larger. Mobile games now represent 60% of the $222 billion in revenue that games are expected to bring in this year, and that means that these types of games are becoming more relevant than might have been the case otherwise.
Google Play is quite reliant on mobile games to bolster their revenues, bringing in $11.4 billion in the third quarter of 2022 from games alone. Apple, on the other hand, brought in almost double that with $21 billion, but that only represents half of Apple’s App Store revenue whereas mobile games comprised as much as 65% of the revenues from the Google Play Store.
Mobile users are clearly looking for casual games because of the fact that this is the sort of thing that could potentially end up helping them pass the time. Subway Surfers is a good choice, and it has managed to become the most popular game on any app downloading platform. It will be interesting to see where the mobile gaming industry goes from here on out, and if current trends continue to hold.
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by Zia Muhammad via Digital Information World
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