Ad revenues play a vital role in the sales of any media industry. These are the net sales generated by advertising the company's relevant products, services, and promotional messages. According to a report, one of the largest media market capturers, Google, earns 200 billion dollars annually through advertising revenue.
According to the latest reports, Alphabet, the parent company of Google, suffered a significant breakdown in advertisement sales, surprising the whole world. Alphabet is a product and service-providing company that hosts services for Maps, Gmail, Google Cloud, YouTube, and many more. The breakdown in the company's ad sales is an alarming situation for all direct and indirect competitors.
Google is one of the largest media owners, with an annual advertisement sale of 200 billion dollars. Recently, in 90 days, Google's ad sales turned down to 3%. The following figures are by far the lowest since 2009. With the following facts & figures, Google is heading towards alarming situations.
The major reason for the ad sales slowdown is the globalized economic uncertainty. Due to the economic crisis, advertisers have minimized their budgets for advertising, resulting in a decline in growth. The recent report also highlights that the US faced a fall of 5% in ad expenditures.
The economic recession has badly affected all types of media and their businesses. According to a source, year-over-year growth in advertising expenses in the US in the digital media sector was 24% in Q1 of 2022. Whereas, in Q2 and Q3, it dropped down to 10% and 5% respectively.
Besides this, all media growth was also affected inadequately. In the first quarter of 2022, the growth was reported at 14%. Meanwhile, it declined to 2% and -6% in the second and third quarters respectively. The television media industry also faced a rapid breakdown. In Q1 of 2022, the ad expenses growth was 2%. Meanwhile, it abruptly shifted to -9% and -23% in other quarters of the year.
To conclude, economic uncertainty played a vital role in the advertising department of major organizations. After the COVID outbreak, it is the second time that the US is facing a decline in ad sales. Besides this, advertising expenses were also affected by this outbreak. Now, organizations and certain departments have high hopes to cover losses with different strategies in the coming time.
by Arooj Ahmed via Digital Information World
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