31% of all US teens already own an Apple Watch, and with all of that having been said and now out of the way it is important to note that 16% of them said that they plan to buy one in the near future. Apple just generally seems to be an incredibly popular brand among American teens. For example, 87% of teens said that they own an iPhone, and 88% also said that they plan to make their next phone purchase an iPhone as well.
That seems to suggest that Apple’s market share in the US is only growing, and its dominance can be seen quite clearly in the world of wearable tech. Apple is selling thrice as many smart watches as its closest revival Samsung, and with its enduring popularity in the US we might see these sales become higher than might have been the case otherwise.
Parents are usually willing to buy smart watches for their kids because of the fact that this is the sort of thing that could potentially end up helping them keep track of them as well as keep them safe. Apple has played to this market quite smartly by offering family friendly features along with some other safety oriented features such as crash detection and notifications. All of this is likely going to make Apple Watch and other related products enjoy an extended period of high demand at least in the US, although its demand in the rest of the world is not as assured.
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by Zia Muhammad via Digital Information World
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