A report that was published by The News Movement and OliverWyman Forum spoke at length about this. Conducted over a period of two years, this report sought to highlight what businesses need to do in order to personalize their content.
With all of that having been said and now out of the way, it is important to note that this report revealed that social media was a primary source of information for members of Gen Z. They are 2.7 times more likely to listen to digital news outlets rather than traditional ones, and only around 30% of them turn to newspapers, magazines and other such news sources.
57% of Gen Z said that social media was their standard resource for news, but they also appear to trust it the least. 60% of them say that they are wary of short news formats like videos and small articles because of the fact that this is the sort of thing that could potentially end up failing to provide them with much needed context.
What’s more, 50% of Gen Z say that social media has made them more susceptible to fake news than might have been the case otherwise. 50% of them are also aware that their desire for personalization might trap them in some kind of an ideological bubble.
Gen Z is still quite young, and members of this generation are likely still getting used to the barrage of news that they receive. It will take them some time to figure out how to parse legitimate information from poorly sourced data, but their awareness regarding fact checking is a heartening sign with all things having been considered and taken into account since it indicates that there is hope for them.
Read next: Two-Thirds Of Consumers Will Abandon Apps Or Sites Offering Poor Performance As Per This Study
by Zia Muhammad via Digital Information World
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