The reporting section of the TikTok Ads Manager will now have a new Video Insights analytic graph. With all of that having been said and now out of the way, it is important to note that creators can use this data to figure out how well their video performed, and they can also compare this performance to content that they released in the past.
The insights that creators can now glean are quite diverse. They can even obtain a frame by frame report that can reveal to them which frames their audience found to be the most engaging. Furthermore, they can take a look at their previous ad spending to get a good idea regarding how much progress it helped them make.
For a really long time, YouTube was pretty much the only platform that let creatives earn some kind of a living on their own terms. That wasn’t ideal because of the fact that this is the sort of thing that could potentially end up creating a monopoly that would leave creators with nowhere else to turn.
TikTok is clearly trying to break this monopoly, and while it itself may not be the best platform with all things having been considered and taken into account, it will definitely serve to keep YouTube on its toes. These new insights can also be a big help to creators who are looking to get ahead, since they can be used to modify their content in order to obtain better results.
The creator economy is increasing at a breakneck pace. Any platform that manages to position itself well enough could get a piece of that action, and that will lead to major progress for all parties involved.
by Zia Muhammad via Digital Information World
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