Data shows Microsoft Bing is struggling amid tough search engine competition

Search engines have proven to be immensely useful resources for finding information in today's technologically advanced society. One of its many advantages, and maybe the most important, is their capacity to deliver pertinent information in a matter of seconds. There would be no doubt in saying that internet has got us thinking that why would we even have to go outside when every single thing could be available with a touch of the button? All thanks to search engines.

For those who are living under a rock, one of the popular search engines is the well known Google. However, when Microsoft Bing first appeared, many thought it would really challenge Google. Unfortunately, Bing's market shares have significantly decreased, that the company did not see coming.

According to data from StatCounter, their desktop market share in April 2022 was 8.05%, but it dropped to 7.14% within a year. Despite this decline, Microsoft saw a slight increase in market share in October 2022, reaching 9.92%. However, it is surprising to see that Google maintained a commanding market share of 86.71% while Microsoft struggled with their way thorough search engine.

You might be wondering, though, that why Microsoft has been unsuccessful with its search engine. Microsoft initially had considerable success with Bing, but everything changed when Google introduced its ground-breaking "Search Generative Experience." The competition became considerably tougher for Microsoft as a result of this new function.

In addition, the pattern is still visible when viewed in the graphic that shows search engine market shares across all platforms, including PCs, tablets, and mobile phones. A lot of people think that having a search engine in addition to Google may be advantageous because market share peaked in October 2022 when they reached 3.59%. However, the market share fell to 2.79% as of April 2023.

Summing up, search engines have fundamentally changed how we obtain information, with Google unquestionably dominating the market. Nonetheless, Microsoft's Bing has had difficulty maintaining its market position and producing sizable profits. Bing had some early success, but his fortunes have since declined. Google continues to rule the search engine industry with a huge market share world-wide as of now. The reason behind this dominance might be the fact that Google serves its users with content while ensuring their privacy and safety and is continuously looking for ways to enhance the experience for people.

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by Arooj Ahmed via Digital Information World