Around 600 heads of IT departments were surveyed by Couchbase in order to understand what their thoughts are on the matter at hand. With all of that having been said and now out of the way, it is important to note that they are each planning to invest $33 million on average over the next 12 months or so. 78% of the people that responded to this survey stated that they have been forced to reprioritize their investments due to the events of the past three years.
54% claimed that most of these priority adjustments were a direct reaction to how things were going in markets around the world. Customer preferences are influencing these changes to no end, and marketers are trying to streamline things by basing decisions around how their preferences are evolving.
As new tech emerges, business feel the pressure to hop on the bandwagon because of the fact that this is the sort of thing that could potentially end up preventing them from getting left behind. Oftentimes, businesses are not fully aware of the consequences of adopting various forms of tech.
The rise of Large Language Models is bound to be an enormous influence on the type of digital investments businesses make. It seems like a much more robust trend than Web3, which was previously being hailed as the way of the future. It will be interesting to see what the aftermath of these investments look like, since they could pave the way for a completely different world of tomorrow. Customers are coming to expect tech fueled performance from businesses which may further exacerbate the trend in the future.
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by Zia Muhammad via Digital Information World
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