With all of that having been said and now out of the way, it is important to note that time spent on mobile has just crossed the 2.5 trillion hour mark worldwide. This only factors in Android phones, and if the current trend continues, we might see the total hours for 2023 reach 5 trillion or perhaps even more.
There are three markets in the APAC region that are driving this trend. First of all, India was leading the charge with a 26% growth rate since the first half of 2021. China also saw some tremendous growth at 13%, with Indonesia catching up thanks to its 16% growth rate.
Another region that is showing an above average growth rate is that of South America. Time spent on mobile in Mexico increased by 14% in the same period, with Argentina sitting at a 14% growth rate with all things having been considered and taken into account.
Japan has a relatively low contribution to the total, but in spite of the fact that this is the case, it showed a healthy growth rate of 18%. Another East Asian country, Singapore, saw a comparable growth rate of 17%. Thailand also saw an excellent growth rate of 18%, equalling Japan’s.
Over in Australia, a 15% uptick was seen, with Canada also providing a strong showing with 10%. However, not all countries saw positive movement on this front. South Korea, Italy and Germany saw time spent of mobile decrease by 3%, 2% and 1% respectively, which seems to suggest that some countries are moving in the opposite direction. It will be interesting to see which nation comes out on top, although it is unlikely that India’s dominance will ever be toppled.
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by Zia Muhammad via Digital Information World
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