A pair of studies that were conducted by Mack Rack shed some light on the income disparity between journalists and professionals in the PR industry. With all of that having been said and now out of the way, it is important to note that PR pros generally earn about twice as much as journalists. The average salary for a PR rep was around $85,000 per year based on the findings in this study, whereas most journalists earn anywhere from $40,000 to $70,000.
What’s more, 36% of people who are working within the PR space earn over $100,000 per year. By comparison, just 17% of journalists enjoy a six figure annual income with all things having been considered and taken into account. Only 2% of PR pros earned less than $40,000 each year, whereas one in every five journalists, or 20% to be precise, earned this exceptionally low annual income.
PR pros are also three times as likely as journalists to earn the highest income bracket included in this report, namely $250,000 per year. This seems to suggest that public relations is a far more lucrative career than that of journalism, and it will be interesting to see how this impacts each field moving forward.
As journalistic publications engage in mass layoffs, more pressure will be placed on this industry. The profit making incentive of most magazines and news organizations is forcing them to put the squeeze on their journalists, while PR pros are enjoying an ever increasing level of demand. As these industries continue to diverge, we may begin to see fewer job openings for journalists and PR pros will likely see their industry’s influence continue to grow at a rapid pace in the near future.
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by Zia Muhammad via Digital Information World
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