Friday, March 1, 2024

CIRP Study Highlights iPhone 14 and 14 Plus as Top Choices for Android Users Making the Switch to Apple

CIRP previously reported that 13% of new iPhone buyers in the US have switched from Android. Now, the good pals over at CIRP has shared a report that talks about the iPhone models that many Android users are switching to. What’s the most popular iPhone model among ex-Android users? The data from the iPhone purchases in the US suggests that the most popular iPhone model for previous Android users is iPhone 14 and iPhone 14 Plus. 26% of the Android users chose to get iPhone 14 and Plus as their first Apple phone in 2023. After the iPhone 14 Plus, 25% of the Android users bought iPhone 14 Pro and iPhone 14 Pro Max.

This data shows that most Android users are not inclined towards getting the latest iPhone model as compared to Apple users who want to purchase the latest model as soon as it comes to the market. Android switchers also switched to iPhone 15 and iPhone 15 Pro Max with 12% of the new purchases done by Android users. 11% of the Android users got iPhone 13 while 10% of the Android switchers purchased iPhone SE. 8% of them got iPhone 12 too. As iPhone SE and iPhone 12 are budget friendly and for many Android users, the prices of Apple phones are high, so they decided to get an affordable iPhone model to experience the IOS system instead of Google OS.

On the other hand, the least iPhone model purchases made by iPhone users were for iPhone SE and iPhone 12. The purchases made for them were half the percentage of purchases by Android users. The most purchases made for an iPhone model by iPhone users were for iPhone 14 Pro and iPhone 14 Pro Max with 29% of the users purchasing them in 2023.


Read next: Digital 2024 Report Reveals Surge in Ad Spend, Highlights Importance of SEO and Social Media Marketing
by Arooj Ahmed via Digital Information World

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