Danny Sullivan, Google’s long time search liaison, recently provided a complicated answer to this query on X, formerly known as Twitter. He claimed that people want reliable information, and as a result of the fact that this is the case, Google was more likely to provide factual responses than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that he did mention that Google has certain protocols in place to determine the reliability of the information it leads users to. A particularly thorny issue is that of consensus, since it can be difficult to figure out what information has been accepted as factual by a majority of individuals.
Google has made attempts to improve accuracy in certain regions around the world. Perhaps the best example of this was seen in Japan, where Google adjusted the algorithm because of the fact that this is the sort of thing that could potentially end up showing more reliable information. Google is also known to provide warning prompt in situations where the information available can’t really be trusted.
The search engine juggernaut has also clarified that it has an undeniable bias towards information that has been verified in a scientific setting. Simply put, if there is data out there that is considered to be a scientific truth, Google will accept that.
It remains to be seen how people will view this answer. As much as everyone would like to get a simple response that is either a yes or a no, the complex landscape of search engines and factuality in general makes that a challenging hurdle to overcome. Google’s efforts to verify information before presenting it to users might not be enough for some, although others would say that it is doing the best that it can.
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by Zia Muhammad via Digital Information World
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