Mr Branding: Digital Marketers Under Pressure: 57% Feel Urgency to Learn AI Skills as Adoption Surges to 74%

Sunday, November 3, 2024

Digital Marketers Under Pressure: 57% Feel Urgency to Learn AI Skills as Adoption Surges to 74%

According to a new survey by The Next Wave and HubSpot, almost half of the marketers (48% to be exact) think that AI is going to replace their jobs soon. For the survey, both organizations surveyed 1062 respondents from marketing and advertising fields in the US. 46% of the respondents also said that they think that AI is going to replace all the jobs in the US.

57% of the marketers who were surveyed also said that they feel pressured to learn Artificial Intelligence because they think that they are going to become irrelevant if they have no knowledge of AI. In 2022, 21% of the marketers said that they are using AI tools for marketing. In 2024, this percentage has increased to 74%. This means that more and more marketers are learning AI for their jobs.

The survey also asked marketers how they use AI. 75% said that they use AI to reduce their manual tasks and 73% use them for focusing on important tasks, tasks they love and for becoming more productive. 70% also reported using AI to become more creative while 64% also use it to understand their customers better. Overall, the survey was done to learn marketers’ opinions on AI in the US.